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Account Director – Media Agency

THE CLIENT

My client began as a specialist performance agency and can proudly boast to be Australia’s only data-first full service media agency. Their roots in data are their point of difference. Their focus on analytics and incremental step-by- step improvement remains at the heart of their media approach. Their ambition has always been to achieve truly data-led, trading and reporting that facilitates real time insights and more effective strategic thinking. This requires a constant evolution and they are on this journey with their clients. is a truly full-service business, with capabilities that cross media planning and trading, business strategy, creative, production, SEO, SEM, programmatic, social, content marketing, and data & analytics. These capabilities are in-house and integrated, delivering one of the best all-round marketing services in Australia

They are a truly full-service business, with capabilities that cross media planning and trading, business strategy, creative, production, SEO, SEM, programmatic, social, content marketing, and data & analytics. These capabilities are in-house and integrated, delivering one of the best all-round marketing services in Australia

THE ROLE
Working closely with the Client Lead, your role is to provide our clients with the best possible service, maximise client happiness, monitor and maximise profitability and manage and direct workflow throughout the business. You are expected to be an expert across communications strategy and planning, with strong experience of digital channels and optimisation and will understand and facilitate best practice implementation delivery so that you are able to guide and direct the team on behalf of the agency. You will work with the Client Lead and Stratalite to clarify the Client brief and uncover the ‘WHY’ in the brief to then respond with a clear cross channel response to meet the objectives. During this process you will also work closely with planning & trading, strategy,SEO, SEM, programmatic, social, content marketing, and data & analytics. The combination of data and strategy as the two key fundamental components is a concept we call ‘stratalytics’. That is the equal weighting of data-led learnings and human truths to provide critical analysis and action. In order to fulfil this commitment, we have created a new tool to guide us through the process, to analyse and visualise vast amounts of data to provide key learnings. It all comes to life across four key steps: Immerse, Decipher, Enable and Acclimate – a process aptly named IDEA.

SKILLSET
At least 5 years of digital channel planning/act management/ buying experience in an agency environment ideally across all channels • Ability to think and act strategically • Advanced written and verbal communication and interpersonal skills • Demonstrated ability to develop and maintain outstanding client relationships – at middle and senior levels • Ability to manage and develop holistic digital services and strategy • Ability to respond quickly and effectively to clients’ needs and issues

Sydney, NSW 2000

AUSTCORP

Interested?

Please call Rich 82521120 or email richards@austcorpexecutive.com.au

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