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Audience Development Manager – Digital

– Be involved in driving digital strategy to maximise audience reach and growth
– 12 month, fixed-term contract on either a full or part time basis
– Central Southbank location

Outstanding opportunity to lead paid digital audience growth for our Victorian mastheads at Australia’s largest media organisation.

What’s the role?

– Uncover opportunities for growth amongst new audience segments and drive engagement amongst core audience segments.
– Develop and implement data-led audience development strategies to support the achievement of subscription acquisition targets across the region’s digital properties, including the Herald Sun, Leader, The Weekly Times and Geelong Advertiser.
– Create strategies to optimise the distribution of digital content across owned and earned channels.
– Influence digital editorial content strategy based on actionable and data-led insight.
– Work with internal editorial, marketing, product and partnerships teams to ensure the customer is at the centre of every strategic decision we make.

Who are you?
– Experience using digital analytics / measurement tools to uncover growth opportunities in an insight, strategy or audience development role.
– Strategic and analytical thinker, able to turn data and insights into clear, concise and actionable strategies.
– Audience led, are passionate about great experiences and put the customer at the centre of everything you do.
– Understanding of the digital media landscape, including Facebook and Google algorithms, best practice for email newsletters and content distribution.
– Great communicator, able to translate complex data sets and results with ease to a variety of people in different areas of the business.
– Prior experience in Nielsen Content Ratings, Adobe analytics/ Omniture and Emma would be highly advantageous.

What’s in it for you?
– Opportunity to drive digital strategy for our Victorian mastheads
– Role with flexible work arrangements including number of hours and working via correspondence for the right candidate
– Employee discounts with multiple brands including BMW, Qantas, Apple, Samsung etc
– Discounted health insurance
– Make a difference as part of Australia’s most influential media organisation

Who are we?

We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products – more than any other media group in Australia.

Southbank 3006

News Corp Australia


Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers


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