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Campaign Marketing Manager

As one of the world’s top 10 airlines, Cathay Pacific offers a premium flying experience for our passengers. We operate more than 70 flights weekly from Australia and New Zealand to nearly 200 destinations across the globe.

Our ANZ regional head office in Sydney has a great opportunity for an experienced Campaign Manager with excellent project management skills to join a newly formed ANZ Marketing team. You will be part of a dynamic collaborative team creating and executing regional and local marketing campaigns.

This permanent full-time role reports to the Head of Marketing and Digital, and will be responsible for the development and management of two direct reports.

Major responsibilities:
• Day-to-day management and implementation of local and regional marketing campaigns across Australia and New Zealand
• Act as a brand guardian ensuring every campaign and consumer touchpoint is on brand
• Manage calendar of activities including campaign analysis and reporting
• Provide recommendations for future campaign optimisation
• Develop processes to improve campaign efficiency and effectiveness
• Partner with, and manage, external marketing agency relationships
• Produce and execute campaigns for key destinations (Hong Kong and China)
• Develop initiatives to recruit members to Cathay Pacific’s loyalty program
• Leverage partnerships and databases to ensure maximum customer reach and revenue

We are looking for a positive and adaptable candidate with:
• A minimum of 5 years’ experience in Marketing and Campaign Management
• Marketing degree or Marketing specific qualifications
• Knowledge of, or experience in, the airline industry is a distinct advantage
• Experience working across the full range of marketing channels
• Excellent organisational skills and the ability to prioritise, monitor, and manage workloads
• People management experience (1+ years’) and the demonstrated ability to foster a productive, supportive and high performing team environment
• Excellent communication and interpersonal skills.

Why work for Cathay Pacific?
• Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world’s Top 10 Global Airlines.
• Explore the world with access to heavily discounted flights for you and your family on Cathay Pacific and many of our interline partners.
• Make the most of your leave and take advantage of travel industry discounts including hotels, tours and car hire.
• Enjoy Health benefits with 50% off private health insurance premiums (company-paid)
• Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.
• Thrive in our fantastic modern open-plan office in Barangaroo, combining harbour views, easy access to public transport (ferry, train and buses) and fabulous harbour-front dining options

If you tick all the boxes, we’d love to hear from you. Please apply with a cover letter outlining your experience and demonstrate why you’re interested in this role and working with Cathay Pacific Airways.

Please note, you must have the right to work in Australia to apply for this role and we will only be contacting successful applicants.

Applications closes on 10 January 2019.

Sydney, Australia 2000

Cathay Pacific


Please apply via Cathay Pacific Careers:



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