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Communications Planning Director

CHE Proximity is looking for a new breed of Communications Planning Director


Leading the strategic media planning for all a number of key Sydney clients.
Creating strategic packs which answer our clients key business needs
Working with other strategic planners (data, experience, brand, innovation) to align the media strategy with other strategic functions.
Building and mentoring the team as it grows as a senior leader of the Sydney media team as well as being a part of the overall media leadership group nationally
Working with the trading team to help bring strategies to life.
Working with media partners and other members of the team to help develop relationships.
Helping to educate the wider agency and other departments.
Working with other departments in the agency to solve client’s business problems.
Desired Skills and Experience

A strong understanding of the industry particularly in the Sydney markets. Ideally 5-6+ years of experience.
A proven history of strong strategic outputs.
The ability to create a narrative around a strategy to help to bring it to life.
Ideally fully integrated, however we will consider candidates with a strong skill set predominately in digital.
An understanding of data, how it can be used and its importance will be preferred.
Equally any understanding of DMP or the Adobe Marketing Cloud will also be preferred.
The ability to lead relationships with media partners for the agency.
Experience across industry standard tools. Plus the ability to lead the search for new and innovative solutions.
The ability to work in a team and with other departments in the agency to solve client’s business problems.
The desire to look forward, review interesting trends both inside and outside the industry and contribute to the vision of the agency
Who is CHE Proximity

More than ever before the medium, the message and it’s sequencing are inseparable from each other.

Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever.

Connected creativity is the synchronization of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances. Today, creativity cannot be left to chance. One brand expression or big TV ad is simply not enough.

More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them. To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself. To create such work, the classic disciplines of the marketing mix – advertising, experience, PR, CRM, media, digital – must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity.

At CHE Proximity, we see this as the shift from brand as advertising to brand as experience. It is as profound a change in advertising as the printing press was to the democratisation of information. We are investing our every effort into leading this transformation and in doing so, supporting the sustainability of our cherished industry as an essential ingredient of modern commerce.

This is what we call Connected Creativity.

The perks

Being part of highly awarded and winning team – The agency has had a remarkable track record for success over the last 8 years, growing from a business of 50 to 400 people. The agency has won global recognition from Adobe, AFR’s most innovative company and innumerable effectiveness and creative awards during that time.
Flexible working – The business supports very flexible working practices and you can work from home on days agreed with your manager.
Advocates for mental and physical wellbeing – CHEP Energy is an active employee driven initiative that gives all CHEP employees access to monthly resources that support healthy work/life balance and overall wellbeing. CHEP also have a Mental Health Program with 30 employees trained across a mix of St Johns 1st Aid Mental Health and as EAP Ambassadors. All employees get access to free Employee Assistance Programs (EAP) counselling to support their mental health, which is also extended to their immediate families.
CHEP Elect – CHEP Elect is designed specifically for our people. It’s about empowering CHEPPERs to have a voice, bring ideas to the table and make them happen. Members on this board are a dedicated conduit between employees and the Executive team and play a central role in shaping important topics around our people, our policies and our committees within the agency.
Fun, innovative culture – The culture is very casual, with very flat and approachable leadership structures meaning that everyone gets to have a say. There are no dress codes.
Melbourne is dog-friendly – Unfortunately the building owners don’t allow pets in Sydney, but in Melbourne you can bring your canine friend to the office for added camaraderie and good vibes. Must be suitably toilet trained though!
Support for families – Primary careers can receive up to 3 months paid maternity leave while secondary careers who have been at CHEP for 1 year or more receive 4 weeks of paid paternity leave.
New tech – Whether you prefer a Mac or PC, you will be provided with the equipment that is best suited to your role when you join. Every laptop is refreshed at least every 3 years to ensure you are always working with quality tools.
20 days holiday, a bonus Doona day on your birthday and a Volunteering Day – Get your standard days, plus public holidays and a bonus day off every time your birthday comes around. And one day a year, you get to support your favourite charity too.
Opportunity to ‘buy in’ to the company via the employee share scheme – Clemenger Group (which owns CHEP) is 24% owned by the employees. Every year shares are released from people that have left and are available for employees to buy into the company
Parties, drinks trolleys, refreshments – The agency provides snacks and drinks for all employees as well as regular staff functions to reward the teams for all the great work.
Dedicated learning programs – The business has an ongoing university programme (Clemenger Uni) with at least one internal learning opportunity per week. The program enables all staff to learn about tech, data, media, PR, management skills and a wide range of other topics. Employees are also offered external training opportunities to courses, conferences and seminars.
Great office locations – Our offices in Sydney, Melbourne and Brisbane are all in exciting urban locations with a wide range of things to do in the areas. Sydney is based in Pier 9, Walsh Bay with beautiful waterfront views. Melbourne is based on Chapel Street with easy walk to a wide range of shops and eateries and simple public transport and Brisbane is right in the heart of the CBD. Each location is fitted out with a wide range of open plan working areas, communal spaces and modern décor to ensure a great working ambiance for our staff
Some recent highlights

In addition to growing our business with high profile and forward-thinking clients our creativity and effectiveness has been recognised by our peers:

AFR Most Innovative Companies 2020: #1 Media & Marketing Company

AFR Most Innovative Companies: Best Marketing Innovation 2017 – 2020

Mumbrella 2020: Full Service Agency of the Year

WARC 2020: #3 Most Effective Agency in the World

Contagious Pioneers: Top 10 Best and Bravest Agencies on the Planet 2018 2020

B&T 2019: VIC & Direct Response/Performance Agency of the Year

London International Awards 2019: APAC Agency of the Year

Tangrams: Asia Effectiveness Agency of the Year 2018, 2019

WARC: Most Effective Australian Agency 2014 2020

Clemenger Group is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply.

At Clemenger Group we employ flexible work practices where appropriate, support charities including Peter MacCallum, and undertake a range of environmental initiatives across our businesses.


CHE Proximity


Please apply here


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