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Content Manager

We’re rapidly growing and are looking for a talented CONTENT MANAGER to join our team.

You’ll be responsible for developing and managing innovative content strategies for clients and bringing brand stories to life through creative copywriting. You’re analytically minded and mapping customers’ consumption of content comes naturally to you.

Journalist background highly desired. If you have a strong background in editorial and/or digital, are truly passionate about producing great content and have a desire to continuously learn – this is the opportunity for you!

Key responsibilities:

Develop and manage industry-leading content strategies for clients that scale organic search traffic, whilst continuously evolving the strategy based on new data and insights.

Working with the Digital Manager, use analytics, audience segmentation, keyword research, and competitive insights, to identify content opportunities that will contribute to traffic growth and website engagement.

Write and edit collateral for websites, eDMs, print and social.

Own and maintain the Vim + Zest website with engaging content and a clear conversion funnel to drive leads and sales.

Work with Digital Manager on outreach tools for link analysis, prospecting, and locating contact information to acquire backlinks, tracking and reporting.

Leverage web analytics, search and reporting tools (i.e. MOZ, SEM Rush) to analyse content and campaign performance, identify optimisation opportunities and measure outcomes.

Test and evaluate to maximise content effectiveness.

Provide regular reports to clients on overall performance and recommended optimisations.

Research and present industry trends to clients and communicate how changes can help improve results.

Advise, support and manage clients and developers to implement best practice content solutions.

Our ideal candidate must have the following:

Minimum 5 + years Journalism experience in a quality media outlet, or other Communications or Content role within a fast-paced environment will be highly regarded.

High level experience in project-managing content campaigns

Demonstrated experience creating results-driven copy for video, editorial, research and digital and social campaigns within a customer-focused environment.

Dedicated customer service and emotionally intelligent client liaison – you easily assess client requirements, interpret their briefs and fill in the gaps

Strong communicator with superior writing skills– you’re clear and accurate, with confident verbal communication skills

Highly autonomous and self-motivated with an all-rounder attitude and an eye for detail

Deadline driven and able to deliver on a full project lifecycle (from ideation to development and testing)

A diligent work ethic, a can-do attitude and an ability to maintain (and improve) workflow systems

Ability to tackle your day to day responsibilities with enthusiasm and energy and keep your cool under pressure
Desirable (not essential)

Understanding of SEO content strategies

Keyword research and analysis

We have great, passionate, hardworking people in our team and we need to see in you:

Ideas and ability to tell a story, so when we ask about a campaign, you’ll fly back to us with a whole bunch of suggestions in record time.

Finding out how – We want to see how you take things from the known to the unknown, not what you’ve always done.

Thirst – you want to grow and develop yourself and our clients. You want to be with us for a long time.

A team player – we want your trust when you’re given a direction and yet want to know immediately when you’ve found a better way to do something.
About Us

Vim + Zest: We’re a full-service marketing team of design wizards, data nerds and wordsmiths. Through strategic digital marketing, social and PR campaigns we help both businesses and individuals catapult and grow their vision – internationally, nationally and in the Byron Bay area.

What’s On Offer

Great company culture and supportive environment in Byron Bay area with huge opportunities to grow and develop.

Exciting, global creative projects with fantastic clients to really sink your teeth into.

An opportunity to develop and participate in a major (inhouse) global campaign (The Butterfly Temple) for women to fully embrace their ‘true beauty’.

Part-time position (3 days/week) with the opportunity for fulltime.

Byron Bay 2481

Vim + Zest


Your application – cover letter, CV and portfolio – MUST ADDRESS THE SELECTION CRITERIA in order to be considered. Interview and skills testing to follow for candidates that meet criteria. If this excites you then contact us:
Trudy Johnston 0402 485 902 trudy@vimandzest.com


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