< Back

Creative Team – Copywriter

CHE Proximity is looking for a new breed of Copywriter:

A mid-weight writer with a genuine love of words and ideas. With the ability to make every word count, taking a complex brief and making it beautifully simple, then making it sparkle. From a simple headline to a full social or digital campaign.

You have experience in digital and one-to-one channels and want to push yourself conceptually. You can take an existing brand tone of voice and express it like no one else. You thrive on change and fast pace and look for opportunities in every brief.

This role will be working 75% on Mazda and 25% across other clients. This Role will work with an Art Director as a Team.

Responsibilities:

Deliver copywriting for digital and print executions across a broad range of customer touchpoints on one of our key accounts, including eDM, DM, print collateral, POS, social and site content.
Assist with the development of bespoke client communications such as internal campaigns, B2B packs and sales decks.
Maintain and contribute to the evolution of the communication strategy though brand voice, vocabulary, phrasing and adherence to brand standards.
Be familiar with content marketing and native advertising, and be able to strategically determine the application of tone by placement and audience.
Build and manage relationships with internal and external stakeholders to ensure content deliverables perform against KPIs.
Have a clear understanding and ability to use and switch between tone of voice.
Collaborate with internal client teams, particularly marketing, product, CRM and brand teams.
Adhere to campaign and task briefs, budgets and timings.
Desired Skills and Experience

A relevant University degree or similar
Minimum of 2-3 years of copywriting within either Agency and or Corporate environments.
Experience working across consumer and commercial content types.
A folio of work that you are proud of and willing to share with us.
Always positive, even in circumstances of extreme pressure
Loves working with a team and gets on with anyone
Always positive, even under pressure
Comfortable collaborating with a team
Ambitious to grow
Hungry to do innovative work
Always looking to make the work better
Resilient and see obstacles as challenges
Who is CHE Proximity

More than ever before the medium, the message and it’s sequencing are inseparable from each other.

Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever.

Connected creativity is the synchronization of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances. Today, creativity cannot be left to chance. One brand expression or big TV ad is simply not enough.

More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them. To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself. To create such work, the classic disciplines of the marketing mix – advertising, experience, PR, CRM, media, digital – must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity.

At CHE Proximity, we see this as the shift from brand as advertising to brand as experience. It is as profound a change in advertising as the printing press was to the democratisation of information. We are investing our every effort into leading this transformation and in doing so, supporting the sustainability of our cherished industry as an essential ingredient of modern commerce.

This is what we call Connected Creativity.

Melbourne, Victoria

CHE Proximity

Interested?

Please apply here

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.