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Digital Activation Specialist

About the role
The Dan Murphy’s Digital Marketing team is seeking a Digital Activation Specialist who is passionate about retail and ecommerce. You will collaborate closely with stakeholders across our organisation to ensure that we deliver highly relevant business outcomes effectively.

You will work with our creative team to develop design best practice for digital marketing across social media, native and programmatic display, as well as providing actionable insights to the business that allow for continuous improvement. This is a hands-on role, responsible for implementation and management of our digital ecommerce strategies to help our business meets its sales objectives through innovative and creative digital marketing solutions.

In addition you will:

Provide day to day management on all digital activity from campaign launch, optimisation and reporting
Manage the accurate delivery of digital investment against the agreed KPIs, benchmarks and pacing
Drive revenue, achieve targeted ROI and maintain positive KPI trends
Determine monthly, quarterly and annual revenue forecasts and budgets
Track and evaluate KPIs of all performance marketing channels (SEM, Shopping re-targeting, affiliates, Social and Display) and determine necessary adjustments to optimize overall marketing effectiveness
Work with the Brand Marketing team to create aligned consumer communications across all channels
Drive optimization by establishing data-driven capability for continuously improved return on digital investments
Maintain deep expertise in digital marketing strategies and channels and ensure marketing program recommendations support the most effective, efficient digital marketing tools and tactics
Work with our creative team to develop design best practice for all digital marketing across all channels.

About you
As Digital Activation Specialist, you will be an expert in Search, Programmatic Display & Video, Social, Affiliate, Native and other forms of media that drive direct, quantifiable results for our digital marketing efforts. You will be motivated, highly organised and enjoys the challenge of working in a fun, fast-paced environment. In addition:

E-Commerce and/or marketing degree or other relevant qualifications
A minimum 2-3 years digital marketing experience managing digital projects and campaigns from end to end
A minimum 2-3 years hands on SEM, programmatic display/video, social and affiliate experience
Current certification across Google & Bing DSPs, preferably with DSP’s & other channels
Ability to structure channels, accounts & campaigns and optimize keywords, bid strategy, targeting & creative to deliver remarkable results
Experience using digital channels and technologies across:
Search platforms like DoubleClick Search
DSP platforms like DoubleClick Bid Manager and Adobe Ad-cloud
AdServing platforms like DoubleClick Campaign Manager
Performance media channels like AdWords, Bing, Affiliates
Advanced skills in MS Office Suite especially Excel
Proven success in setting volumetrics and accurate forecasting
Advanced knowledge in rich media, mobile, video and programmatic creatives, workflow and platforms

We’d love to hear from you!

If you meet a number of requirements, but not all, we encourage you to submit your application.

Alphington, Victoria 3078





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