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Digital Campaigner

Purpose builds and supports movements to advance the fight for an open, just, and habitable world. We use public mobilisation and storytelling to help leading organisations, activists, businesses, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most.

To do this, Purpose brings together world-class talent from the world of creatives, content development, storytelling, campaigning, grassroots organising, and political strategy to build new creative campaigning models.

Guided by smart strategy and powered by participation, our work reframes issues, engages new audiences, shifts public discourse, and ultimately drives targeted action that creates lasting impact. Join the team that made all this work!

Purpose is seeking an experienced Digital Campaigner to work with our team to drive the execution of campaigns projects across email, social, and other digital channels.

The ideal candidate will have experience managing large email lists, and with writing, staging, and sending email, including segmentation, testing, and reporting. They will also have experience managing social media properties with large followings, including creating and updating content calendars. Ideal candidates will also have experience with paid media and placement, testing, and optimisation of paid social campaigns. They will have demonstrated the ability to solve complex problems and oversee multiple moving pieces in a fast-paced and creative client service environment.

This role is a full-time 6-month maximum term contract based in our Sydney office with potential for extension.

The Digital Campaigner will join Purpose’s Campaigns team, working on digital campaign execution across a range of client-service and funder-driven projects. As the Digital Campaigner, you will:
Work with project teams to help identify rapid-response campaign opportunities based on what’s happening in today’s news cycle
Participate in brainstorms to develop campaign ideas and tactics in response to these news cycle opportunities
Work with our Strategy team to develop campaign strategies aimed at mobilising audiences to participate in creating meaningful social change
Work with our Creative team on developing campaign opportunities, and to co-develop compelling creative campaign concepts
Participate in brainstorms to develop creative content ideas for short films, websites and digital experiences, and on-the-ground activations
Contribute design and basic content creation skills to develop campaign content (preferably graphics and videos)
Write, route, A/B test, segment, code, and send campaign emails to client and partner email lists
Develop content calendars, and write individual posts, for client and partner social media properties in support of our campaigns

You carry high personal integrity, with commitment to creating progressive change in the world
You are a strategic thinker and have a good understanding of nonprofit and advocacy communications
You understand the intersection of online and offline organising, mobilisation, and direct action
You have knowledge and experience in the execution of best practices in email marketing and/or social media management
You have 2-3 years of combined email and social media experience
You are a talented writer, especially in email and social media formats
You have a track record of having successfully managed large email lists and/or social media followings
You have fluency in some (or all) commonly used tools such as BSD, ActionKit, ActionNetwork, Convio, Sailthru, WordPress, Control Shift Labs, etc.
Basic knowledge of visual design tools (Photoshop etc)
You have working knowledge of HTML, CSS and strong proofreading skills in code and copy
You are a skilled writer and able to adjust to multiple style guides and sender/brand voices
You have the right to work in Australia, with the ability & willingness to travel
You are familiar with digital campaigning and movement-building, and/or issue areas of strong relevance to Purpose’s mission
You’re excited to work with global team members and help build a diverse, equitable and inclusive workplace

Sydney 2008



Please submit your resume and a cover letter that gives us insight into your passion and qualifications for the role: https://www.purpose.com/jobs/#job-id-1843710

Purpose is an equal opportunity employer. We take on some of the biggest challenges in the world, which affect people of different identities and backgrounds in different ways. We believe we are stronger and most effective with a diverse team leading the charge. People of colour, women, LGBTQ individuals and people with disabilities are strongly encouraged to apply.


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