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Digital Director

CHE Proximity is looking for a new breed of Digital Director

If you’re looking for a role where you change the way things are done, then this is it.

When we bought media in-house we didn’t put it in a corner, instead we centralized it in the strategic planning department, within experience. Why? Because we believe experience starts with the very first exposure to a brand and so bought and owned channels should be planned together across the entire experience.

Our approach is driven by data and technology. Data is a huge part of what we do as an agency and media, particularly programmatic, is no different. We’re fortunate to have some excellent data scientists working with us helping to build the latest and greatest in models. From a technology point of view, we’re bringing adtech and martech together and have a team of developers enabling this. You’ll also be surrounded by brand and innovation planners, a UX team and Creative Directors who are all incredibly excited about this new offering.

Our client base has grown rapidly and is continuing on this upward trajectory. All of our clients are looking for fresh thinking in media. They cover a range of industries across education, energy, health and other service providers.

We are backed by The Omnicom Media Group and have access to all tools, support and deals. We operate on the Google Tech Stack and are part of the OMG worldwide Google deal. We are also a partner of Adobe, operating Adobe Audience Manager as our DMP.

We are constantly evaluating new technology, data and media partners to ensure we’re delivering the best programmatic offering and you’ll be a key part of this. Our focus is delivering programmatic which lives up to future vision of right person, right place for the right money rather than its past. We’re looking for someone who shares this vision and wants to be part of innovating and changing how we do things.

Responsibilities

Maintain responsibility for client investment and ensure they are deployed effectively and cohesive with the wider CHEP proposition of connected creativity
Lead team to achieve key client goals and provide leadership around optimisation and efficacy improvement as well as campaign troubleshooting
Maintain positive relationships with key media partners for the agency.
Oversee strategy with internal capabilities (paid search, strategy, cx, brand planning, creative, technology) to develop fully integrated campaigns and be responsible for its implementation and success.
Provide support, career development and recognition for your team and effectively foster teamwork that drives motivation and retention
Participate in the training, individual development, on-boarding and mentoring of staff
Operate creatively and develop creative tactics and precision offerings to advance the addressable practice
Represent CHE Proximity and its media practice within the media environment and trade press, conferences etc
Stay current on industry trends, standard methodologies and discusses potential impact with team on client work
Demonstrate and nurture a deep understanding of the client’s products, competition, industry, marketing goals and objectives
Analyse campaign performance to develop insights for use in campaign optimisation and improvement
Desired Skills and Experience

A strong understanding of DV360 and Facebook Business Manager.
A strong history of working in Addressable media and leading accounts.
The ability to deliver recommendations on additional partners and platforms.
Intelligent use of data in client recommendations.
Knows how to extract useful insights from data.
The ability to lead relationships with key media partners for the agency.
The ability to mentor and lead a team.
The ability to lead the training of other members of the media team and working to promote cross skilling.
Experience with DMP’s will be preferred, particularly Adobe Audience Manager.
Who is CHE Proximity

More than ever before the medium, the message and it’s sequencing are inseparable from each other.

Unlike any time in history, connecting the medium, the message, and its sequencing to the consumer is more vital than ever.

Connected creativity is the synchronization of strategic positioning, engaging creative, combined with the next generation of engagement planning to ensure ideas create the cut-through needed to deliver the strongest commercial performances. Today, creativity cannot be left to chance. One brand expression or big TV ad is simply not enough.

More than ever, brands need to live in culture and our consumers worlds, allowing audiences to not only consume brands, but take part in owning, creating and amplifying them. To do this, the role of influencers, publishers, the news and bought media are inseparable from each other and the expression of the idea itself. To create such work, the classic disciplines of the marketing mix – advertising, experience, PR, CRM, media, digital – must all be unified, removing P&Ls, biases and incumbency to reveal a new breed of agnostic agency, resulting in connected creativity.

At CHE Proximity, we see this as the shift from brand as advertising to brand as experience. It is as profound a change in advertising as the printing press was to the democratisation of information. We are investing our every effort into leading this transformation and in doing so, supporting the sustainability of our cherished industry as an essential ingredient of modern commerce.

This is what we call Connected Creativity.

Some recent highlights

In addition to growing our business with high profile and forward-thinking clients our creativity and effectiveness has been recognised by our peers:

AFR Most Innovative Companies 2020: #1 Media & Marketing Company

AFR Most Innovative Companies: Best Marketing Innovation 2017 – 2020

Mumbrella 2020: Full Service Agency of the Year

WARC 2020: #3 Most Effective Agency in the World

Contagious Pioneers: Top 10 Best and Bravest Agencies on the Planet 2018 2020

B&T 2019: VIC & Direct Response/Performance Agency of the Year

London International Awards 2019: APAC Agency of the Year

Tangrams: Asia Effectiveness Agency of the Year 2018, 2019

WARC: Most Effective Australian Agency 2014 2020

Clemenger Group is an equal opportunity employer and is committed to building a diverse and inclusive workplace. We encourage Aboriginal, Torres Strait Islander and people of all backgrounds to apply.

At Clemenger Group we employ flexible work practices where appropriate, support charities including Peter MacCallum, and undertake a range of environmental initiatives across our businesses.

Sydney

CHE Proximity

Interested?

Please apply here

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