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Digital Marketing Automation Lead (Adobe)

Do you want to join a dynamic team and define and deliver differentiated customer experiences across McMillan Shakespeare’s (MMSG) digital channels? At MMSG, we help customers do more with their money and our vision is to make everyday living easier for all our customers, every time and everywhere they interact with us.
Reporting to the National Digital Manager, in this critical role, you will be responsible for the build and effectiveness of the personalised customer journeys, associated with buying, using and renewing our products.

With the key focus on developing and driving customer attraction and retention strategies the key responsibilities of this role include:

• Owning the architecture, implementation and maintenance of automated marketing processes within Adobe marketing cloud, including Audience Manager, Adobe Campaign and Adobe analytics.
• Working collaboratively with other departments to ensure automated campaigns achieve lead and conversion targets.
• Playing a key role in business solution design – including planning and leading discovery and solution sessions, gathering stakeholder’s business requirements, developing quality documentation, and designing and presenting tailored marketing automation solutions based on best practices.
• Implementing best practice processes within our Marketing Automation Platform (Adobe) – including lead generation, lead nurturing, journey mapping, lead scoring / qualification and handoff to sales, CRM integration and data integration.
• Reviewing existing marketing campaigns across the business and automating where appropriate.
• Carrying out A/B testing on automated marketing campaigns to maximise results.
• Segmenting audiences and optimising campaigns to increase effectiveness.
• Developing strategies to deliver ongoing improvement of users online experience through personalised onsite and offsite experiences (including. programmatic and social)
• Conducting regular UX reviews, analytics and research
• Conducting ongoing qualitative market analysis as it relates to digital competitiveness; identify strengths, weaknesses, opportunities and threats.

About you:
• Marketing / Design / Online Channel Management
• Strong experience using marketing automation platforms (Adobe Audience manager, Adobe campaign manager, Adobe analytics) as well as CRM solutions (Microsoft Dynmaics 365 preferred) is a must
• Thorough understanding of business processes, particularly Sales & Marketing processes
• Knowledge of email marketing best practices and data (segmentation, database queries, reporting tools)
• Proven track record in Online Channel Optimisation
• Experience with an online Content Management System, and some HTML experience is desirable
• Ability to work with multiple stakeholders
• String analytical and problem skills
• Strong communication and time management skills

What we can offer you:

Supportive and ambitious culture with lots of fun mixed in!
Convenient location, close to transport/shops
An Exempt Employee Share Plan
Paid Income Protection insurance under the default MMSG Superannuation Fund
Paid parental leave
Access to the Maxxia Lifestyle Rewards program

Please note all successful candidates will be required to undergo background checks.

Melbourne CBD 3000

McMillan Shakespeare Group

Interested?

To apply please visit our Careers page by clicking this link
https://mmsg.wd3.myworkdayjobs.com/MMSG-Careers/job/Melbourne-Central-Towers—Level-21/Digital-Marketing-Automation-Lead–Adobe-_R1479

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