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Digital Marketing Co-ordinator

Join an exciting, direct-to-consumer, ecommerce brand in the optical industry. You will be working with founders who have built several extremely successful businesses in the consumer and ecommerce space.

After a year of planning, we are excited to be launching Dimple to the market in late January 2019. We are looking for a passionate and self-motivating individual to help us get off to a flying start with this exciting new concept.

As a startup, you will work be responsible for a broad range of digital and social media related marketing activities.


Creating fun, compelling social media content that’s relevant to the brand and audience.
Work with our creative partner and performance agency to create and test social media ads.
Manage engagement, messaging and community on social media channels including Facebook and Instagram.
Help to create awareness of Dimple across all social channels.
Co-ordinate contract bloggers to create engaging blog content for our social channels.
Work with our PR/social agency to identify and engage with social media influencers across all social channels.
Keep up to date with social media trends and helping innovate Dimple into a leading direct-to-consumer brand.
Driving engagement with existing followers and working to engage new followers.
Grow Dimple’s social media community.
Managing all social media customer service enquiries.
Manage minor website enhancements with our design and development team.
Continuously improve by analysing and optimising social data/metrics, insights and best practices.
Managing eDM activity as required.
About You

To be successful in this role you will have:

Personality plus!
An ability to think outside the square
Track record of creating amazing social content
A love of all things digital
Strong copywriting skills
Great visual and creative skills
Excellent written and verbal communication
2+ years’ experience in a similar role

Nice to haves:

eCommerce (Shopify) experience
Experience with online consumer brands
Digital marketing certificate or degree

Darlinghurst 2010

Dimple Optics Pty Ltd





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