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Digital Marketing Coordinator

CANDIDATE PROFILE
A marketer with interest in technology and industrial systems
An ability to disseminate the work done by Ardexa for business development
An intelligence for finding the right message in each channel
Discipline to manage an efficient, digital content supply chain
Desire to work in a team environment (which can include remote work)
Ability to work and enjoy diverse cultures

CRITICAL SKILLS AND QUALIFICATIONS
Good knowledge of modern digital channels and their function
Some experience in hands-on digital marketing and eDM campaigns
Strong level of working English
Basic knowledge or aptitude to learn about industrial, engineering and IT domains
Energy and leadership to inspire content contributors

TASKS

Segment Analysis
• Work with business development team to prioritise target segments
• Research segments and build fact-based profiles
• Prioritise segment with Business Development Teams globally

Content Strategy
• Determine most suitable content origin for each segment
• Design content generation or acquisition
• Report on channel performance and adjust plans

Content Adaptation/Creation
• Build process and suppliers to adapt content to each channel
• Build content re-purpose strategy
• Work with transcreation agencies to reuse content

Digital Asset Management
• Maintain basic asset management systems and standards
• Ensure content is acquired from implementation teams globally
• Design and maintain meta-data

Ardexa Website and APP Integration
• Develop strategy with Ardexa Executives to leverage global users of Ardexa App
• Work with Ardexa Development Team to implement required website and APP changes
Channel Management • Create and maintain channel calendars
• Manage activity and content validation
• Manage online community

Direct Marketing Campaigns
• Work with Business Development to target eDM campaigns
• Manage marketing and campaign tools
• Implement dynamic email and newsletter content capability

Event Support
• Coordinate with Business Development on upcoming events
• Select opportunity to leverage trade shows, conferences, launches
• Leverage access to networks from events

Commercial
• Manage third party agencies, freelancers, creators, transcreators, etc.
• Manage channel advertising and placements
• Manage allocated budgets

ABOUT ARDEXA
Ardexa is a global leader in secure IoT software and services for various industries, including energy, automation, resources, agriculture, transportation and manufacturing. We connect machines and plants to the cloud, enabling data analytics, artificial intelligence (AI) and remote control. We are leading the digitization of the industrial world. Our products are recognized for their effectiveness and security.

REMUNERATION
AUD65,000 TO 95,000 based on experience

START DATE
Immediately

Canberra, ACT

Ardexa Pty Ltd

Interested?

Email applications, including a CV, to eugene.cora@ardexa.com
For further information, please call Eugene Cora on +61 417 401 945 or +43 660 3223 929

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