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Digital Marketing Manager (Creative & Campaigns) | Retail Giant | Melbourne

Exciting opportunity to join a much-loved Australian brand who form a part of our everyday lives. Working in a tightly knit, cross skilled marketing team committed to delivering high brand & product awareness along with a world-class retail experience for their customers.

A diverse and engaging role where you will define the creative for the online channel in collaboration with the Brand, Marketing and Online teams.

What else will you be doing?

*Manage all customer marketing calendar activations in the online channel in collaboration with Ecommerce and Marketing.
*Direct customer insights and research for the online channel to develop targeted communication strategies.
*Lead and activate all online campaign activity through the line; from briefing through to creative, communications development and post-implementation review, in collaboration with the Media, Insights and Analytics teams.
*Manage all marketing customer calendar activations in the online channel in collaboration with Ecommerce and Marketing.

What are we looking for?

*Deep experience developing messaging hierarchy: promise, positioning, value, description
*Solid Digital Marketing experience for a brand or product, with demonstrated understanding and measurement of commercial, brand and engagement metrics in online channels
*Solid understanding of online consumer behaviour, customer insights, consumer analytics and digital market trends
*Experience managing external agencies to meet brief and campaign creative objectives, with an ability to work as part of a cross-functional team to deliver fully integrated campaigns
*Competency in email marketing, marketing automation and 1:1 campaign development
*Project, budget, forecast and time management skills

In return for your hard work and passion you can expect a warm and inclusive team, along with great individual perks that include:

*Staff discounts and samples
*Onsite childcare program for school holidays
*Onsite health & wellbeing facilities
*Industry-leading paid parental leave policy

Salary $110-130k.

Interested? email matt@ponyexpresstalent.com


Pony Express


email: matt@ponyexpresstalent.com


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