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Digital Marketing Manager, Search Specialist (Activation)

About Essence

Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando’s and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

Some of the things we’d like you to do:

Translating client requirements into Biddable/Performance campaign delivery briefs
Effectively manage client deliverables to deliver on time and on target
Develop strong relationships with your client, acting as key channel expert
Be able to communicate with clients on subjects outside your remit, and provide them with useful insight
Ownership and monitoring of campaign to ensure that biddable/performance team provides proactive, strategic and tactical optimization recommendations
Lead end of month/quarter campaign wrap ups for biddable/performance channels
Regularly contribute to media best practices and campaign processes
Develop and execute rigorous testing plans
Craft actionable insights for weekly and quarterly reports
Manage the successful task delegation of work for 1-2 junior team members

A bit about yourself:

Approximately 3-5 years experience in a digital media agency
Expert knowledge of at least one biddable platform on SEM/Social/Display/etc.
Doubleclick or Adwords certification desirable
Knowledge of challenges for mobile & video in programmatic – e.g. SDK, VPAID/VAST
Experience with data integration projects – e.g. API, DMP, Analytics, etc
Proficiency in Excel (Pivot Tables, VLookups, etc)
Fluency in Japanese and English
A passion for everything digital, with an active interest and understanding of online advertising industry trends
Strong understanding of optimization levers & testing approaches
Excellent communication skills, both verbal and written
Great analysis skills (including quantitative analysis) and proven critical thinking capability
Proven experience managing people/teams

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

Melbourne Victoria 3000



Email CV to tisha.lim@essenceglobal.com with the role title in the email subject. .


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