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Digital Strategist

– Inner CBD Melbourne location
– $130K – $140K Package
– Make a impact in this great agency

This independent, full service agency is seeking a hungry and ambitious digital strategist to join a team focused on measurable results and efficacy.

You passion for technology will embed your participation in the creation of web platforms, developing technologies and processes and driving digital excellence throughout the agency.

The role:

– Collaborate with our strategic lead and client services team to understand and interrogate client briefs, and specifically the client’s goals
– Lead and manage the development, delivery and execution of customised digital marketing efforts for clients that address sales, marketing and lead nurturing funnel goals
– Direct activities for specific accounts on a daily basis
– Support account service and relevant teams as required
– Manage all database segmentation to accurately target audiences, consistently working with media, social and development teams to inform audiences and insights
– Recommend and implement new ideas and innovations to improve each digital channel as well as customer account performance
– Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics.
– Manage campaign performance reports and share results across teams to ensure constant program evolution
– Partner closely with sales team on pitches, client workshops and project kickoffs
– Lead internal and client sessions to discuss industry updates and trends


– 8+ years experience in developing, implementing and measuring digital and mobile-centric marketing strategies
– Evidence in line management or leadership capability in managing teams and stakeholder groups
– Experience in managing and improving CRM and ecommerce programs of work
– Deep knowledge of digital media, including but not limited to social media, content marketing and new media marketing techniques like programmatic traditional medias
– Creative thinker, who is an assertive problem solver with an analytical mind
– High proficiency with best practices for SEO, social media, email and content marketing, and blog writing
– Strong knowledge and where relevant, experience across leading platforms and technologies (Responsys, DemandWare, MailChimp, WordPress, Facebook, Google, Snapchat, HubSpot, programmatic)


Jelena Lazic


Email Jelena: jelena@agencyiceberg.com.au



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