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Director of Sales & Marketing

Kamalaya Koh Samui is an award-winning Wellness Sanctuary & Holistic Spa located amid a lush, tropical landscape on the southern coastline of Koh Samui, Thailand. Kamalaya offers a unique holistic lifestyle experience for enhanced wellbeing, integrating healing practices and treatments from East and West, a beautiful natural environment, inspired healthy cuisine and customised wellness programs ranging from the popular Detox and Stress & Burnout, as well as Healthy Lifestyle, Yoga Synergy and Emotional Balance.
We are looking for a dynamic, energetic and engaging Director of Sales & Marketing to be based at the resort who will be responsible for the leadership, development and management of the Sales & Marketing team including related S&M consultants, representations and PR agencies, project managers, trade partners and professionals. This person is responsible for the overall guidance, development, implementation and management of Kamalaya’s Sales & Marketing strategies, operations and projects in conjunction with colleagues, the management team and board of directors.

– Lead development of annual sales, marketing, digital, PR and CRM action plans
– Manage and oversee acquisition, relationship development, sales performance and promotion-related activities with all existing and potential trade partners; establishing personal close relationships with identified key account partners
– Work with sales teams to track, monitor and maximise sales performance (trade and direct), supervising sales reporting and analysis on bi-weekly, monthly and annual basis
– Manage and coordinate agenda and supporting documentation and reporting for annual Sales and Pricing strategy meetings
– Represent Kamalaya Koh Samui at trade shows, market visits and industry events as required
– Lead digital marketing team to deliver integrated digital communications strategies and campaigns, including overseeing Kamalaya’s own websites, as well as referral websites, PPC campaigns, social media activities and email marketing campaigns
– Direct and oversee all content production for digital marketing, traditional marketing and collaterals, as well as PR purposes, ensuring Kamalaya’s health and wellness approach and philosophies are communicated in line with key messaging and brand guidelines
– Drive and lead the PR function with overall guidance for in-house team and international PR agencies where relevant
– Direct and supervise Customer Relationship Management activities to include production of magazines and collaterals as well as strategic planning of market events and digital communications
– Lead and manage relationships within the industry to include affiliations, third parties, brand ambassadors and co-marketing partnerships
– Write, track and manage the annual Sales & Marketing budget, monthly P&L, costs and expenses including all contracts and purchases of the department

The perfect candidate should possess strong team leadership skills and be adept at working in a multi-cultural environment giving strategic direction as well as working closely with individuals in the team in a hands-on capacity. He or she must be able to oversee and coordinate timely execution of departmental projects, sales trips, trade shows, operations and services according to agreed budgets and action plans.

He or she should be a natural communicator and have a genuine passion, enthusiasm and respect for holistic wellness, as well as strong expertise in delivering high quality Sales & Marketing campaigns that powerfully convey Kamalaya’s concept and philosophy through different mediums and to a number of international audiences.

The most suited candidate will be a proactive and self-motivated team player with a personable disposition and the ability to juggle workloads and prioritize tasks in order to meet deadlines.

This is an ideal role for someone who is genuinely excited about positively growing a world-class brand and who enjoys being an integral member of an inspiring team within an award winning experience.

Requirements and qualifications:

– Fluency and a strong command of the English language (written and conversational)
– Extensive experience across a wide range of aspects of Sales & Marketing including strategy, budgeting, relationship and performance management, digital marketing and communications, PR, events and customer relationship management
– Strong team leadership skills and adept to lead a multi-cultural team
– Exceptional planning and organizational skills and ability to manage multiple projects and prioritise in order to meet deadlines
– Strong competency in budget management is essential
– Personal understanding, interest and experience in the health or wellness sector, and preferably professional experience within the hospitality industry
– Working experience abroad and particularly in Asia is a bonus
– A degree or other tertiary level education
– Creative, enthusiastic, pro-active and self-motivated with a can-do attitude
– Analytical, organized and efficient with strong communication skills
– Confident with social interaction in a multicultural environment

A competitive salary, company medical insurance and an attractive package of other benefits will be offered.

Koh Samui, Thailand

Kamalaya Wellness Sanctuary & Holistic Spa


Please email your application explaining why you are inspired to join Kamalaya, together with a full CV and recent references to careers@kamalaya.com.



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