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EDM & Marketing Automation Specialist

Australia’s largest independent financial publisher and a world leader in direct response marketing, is looking for a highly capable and experienced email and automation marketer to join its Monetisation Marketing team.

Competitive salary and a great learning environment
Work for the Australian operation of a global leader in direct marketing
Albert Park, Melbourne-based role
Dec/Jan 2020 start
You …
Highly motivated with a drive to develop your skills and career. You thrive on being part of a wider team, collaborative, detail orientated with a natural curiosity to analyse and problem solve.

The core function of this role is to segment our audience and present them with targeted content that motivates them to open, engage with, and consume more of our content across multiple communication channels including email, premium gated online content, webinars and even book offers. Use the latest technology to create highly converting campaigns leveraging event-driven data, machine-based learning, AI and well-constructed EDMs to maximise revenue through upsell, cross-sell and down-sell offers then this could be the role for you.

This role is not just all about hitting EDM campaign deadlines; we are keen to speak with technical marketers who are creative thinkers and will strive to understand our customer’s interests, their emotions and the problems that our content can help them solve. You will work with a team of highly skilled Editors and Copy-writers to develop beautifully crafted campaigns and then it will be your job to deliver this to highly-targeted custom audience segments utilising both event-driven and subscription data to deliver both ‘1 to 1’ and ‘1 to many’ across key customer touchpoints.

While it’s unlikely you would have used our delivery and reporting systems before, they are backed by a global business network and you’ll be eager to learn from and engage with peers in our other business units around the world, to embrace and create campaigns that deliver results!

The Role …
As one of our EDM & Marketing Automation Specialists you will:

Work closely with our Editorial, Copywriting and Demand Generation teams to ensure that we continue to take to market, thought leading and engaging content and promotions that deliver strong conversion and ROI.
Build, deploy and report on email campaigns utilising your knowledge of list segmentation, targeting and testing combined with a good grasp of deliverability and response indicators.
Devise and manage the implementation, development, analysis, targeting, and testing of new methods of increasing audience engagement, conversion and monetisation numbers.
Manage planning, execution, ongoing reporting, quality control, approvals and optimisation of email campaigns (manage internal analytics and dashboards, provide optimisation and real time targeting recommendations) including design and implementation of test plans (A/B and multivariate)
Conducting regular split-testing on customer segments, subject lines, landing pages, template designs and messaging.
Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations.
Own all aspects of trafficking, optimisation, and troubleshooting with a sustained focus on efficiency and scalability.
Create and optimise automated campaigns that drive improved performance and efficiency throughout each stage of the customer journey across our customer facing and premium gated content web properties.
Establish measurement frameworks for all email, SMS and automation activity and reporting regularly on performance in conjunction with the Marketing Director – Monetisation.
Help champion the marketing automation platforms (Lytics & BlueShift) within the Marketing function and provide technical support to other members of the Monetisation, Demand Generation and Retention & Renewals teams.
Use customer and sales data to set goals for product growth, identifying gaps in the market where we could develop new products.
Identify new trends in internet and marketing technologies and evaluate their appropriateness for the company.
To be successful in this position, you’ll demonstrate fantastic attention to detail, have a curious and inquisitive mind, show initiative, and be someone who takes immense pride in their work to achieve the best results possible.

The Company…
Port Phillip Publishing is an independent publisher of financial and lifestyle newsletters in Melbourne. The business was established in 2005. At the outset, the company had 300 subscribers to its free e-Letter.

Today, Port Phillip Publishing writes to over 200,000 subscribers every day and has more than 40,000 customers to its paid subscription products.

Port Phillip Publishing is part of the wider Agora network of companies, with affiliated companies in the US, the UK, France, Brazil, Argentina, China, India, Spain, Germany, South Africa, Chile and more.

After achieving extraordinary growth over the past two years, Port Phillip Publishing needs another EDM & Marketing Automation Specialist who can help us stay at the top of our game, while also helping to grow the business further.

Make no mistake, this is a key role in the Marketing and Monetisation team, and you will need strong technical skills and commercial acumen to succeed in this role.

Interested?
If the above describes you, and you’re looking for a new opportunity to grow your marketing career, get in touch with us now. Send us a copy of your CV/resume, and a cover letter explaining why you’re a perfect fit for the role.

Just note we’re not interested in ‘stock standard’ cover letters. This is a highly sought-after role. Show us you’re serious. Show us you’ve checked out our business, and you understand what we do. Then tell us how you can help our business continue to succeed.

If you can put all that in your cover letter, you stand a good chance of making it to the next stage. What are you waiting for?

Melbourne 3206

Port Phillip Publishing (The Agora Companies)

Interested?

Please email your application including Cover Letter and CV to:

hr@portphillippublishing.com.au

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