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Freelance PR Senior Account Executive / Account Manager – Travel & Tourism @ Adhesive

Integrated communications agency, Adhesive, is looking for a freelance travel PR for a six-week period to support the team across a number of its well-known travel brands. This is a temporary role with the potential to become permanent. The successful candidate will have experience working on NTOs, an established network of travel media and industry contacts, be enthusiastic, organised and result-driven.

This opportunity would suit an experienced Senior Account Executive or Account Manager.

About Adhesive:
We’re an award-winning, integrated communications agency with offices in Sydney, Auckland and London offering consultancy for brands across consumer, corporate and trade. We help our clients build and execute creative and strategic communications programmes to solve business challenges, from growing brand awareness, product launches, CSR, corporate reputation and issues management, through to content creation, social strategy and community management as well as influencer, ambassador and stakeholder liaison.

Our people are talented, nice, friendly and hardworking. We work in a supportive environment led by an executive team dedicated to staff development and growth.

We work with leading local and international brands including THE ICONIC, Sony, Dyson, SEEK, TripAdvisor, Singapore Tourism Board, Discover Los Angeles (to name a few!).

Key responsibilities
• Managing media enquiries and requests, drafting media collateral (press releases, fact sheets, pitches), driving media sell-ins and getting results
• Taking an organised approach to facilitating media famils, including the creative planning and drafting of itineraries, liaising with partners, the delivery of post-famil coverage
• Managing client social media content and community management
• Overseeing media coverage monitoring, analysis, reporting and evaluation with junior staff
• Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum
• Delegate to junior consultants effectively

Skill set
• A proven track-record working with destination travel clients
• High level of writing skills and ability to adapt style for different audiences
• Excellent publicity skills, a strong understanding of the media, editorial requirements and what makes a story
• Ability to demonstrate creativity and innovative thinking
• Strong organisation and time management skills
• A self-starter, demonstrates the ability to work independently, whilst maintaining team role
• Strong administrative and project management skills
• Professional demeanour, sets a strong example to junior members of the team
• A thorough understanding of the value and importance of PR, social and influencer activity
• High level of initiative and proactivity
• Confident, self-aware, outgoing and empathetic

Person Specification:
• Academic: Record of high academic achievement
• Essential: Minimum 2-3 years’ relevant experience in travel PR
• Preferable: Managed a small team of junior consultants

Ultimo 2007



If this sounds like the opportunity for you, or if you’ve any questions, please send us your CV together with a cover letter, telling us:
• A bit about yourself and your passions
• What you’re looking for in your next/new role with Adhesive?
• Where you’ve previously worked and what you’re most proud of?

Please email chloe@adhesivepr.com.au


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