< Back

Head of Marketing | Purpose & People Driven opportunity | Circa $180k

Head of Marketing | Purpose Driven Company | circa 180k

Unique Health Services company which is genuinely changing peoples lives has a newly created Head of Marketing opportunity. This a true green-fields opportunity to develop and implement the brand strategy and positioning along with the broader marketing roadmap. Entrepreneurial and people focussed, this company was developed to offer a better level of service, to do away with outdated and bureaucratic models that were based on speed not quality. Their marketing aspirations are just as big – they’re not wanting to replicate the category norms, they want to stand out from their competitors and be best in class.

About the role:

-Develop and implement the marketing strategy, consistent with the company’s vision, values and long-term objectives
-Develop the brand strategy and positioning, along with communication strategies across Digital (Social, Content, Search, Email, Website), Print, PR and Events.
-Lead the marketing team; set goals for marketing activities and provide ongoing coaching and support
-Prepare monthly, quarterly and annual budgets for the marketing department, monitor projections, expenditure, and optimise R.O.I.
-Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results and consumer trends to translate results into actionable insights.
-Build and foster a strong Employer brand and staff attraction model
-Collaborate and build effective relationships with internal and external stakeholders to uncover insights and adapt strategies within an ever-changing business.
-Ensure brand messaging is strong and consistent across all channels
-Drive SEO/SEM programs, resource centre and other marketing initiatives.
-Manage external stakeholders and agency partners in developing and executing creative strategies.
-Identify new opportunities to reach target market segments and keep on top of industry and market trends

About you:

-Previous experience as Head of Marketing, General Manager of Marketing or in a relevant Marketing Senior Leadership capacity
-Strong B2C experience (some B2B advantageous)
-Experience in the fields of – digital, advertising, creative and brand management
-Extensive experience managing and building a cross-functional team.
-Proven experience in creating and developing a marketing strategy.
-Proven success in brand development and execution.
-Advanced knowledge of web analytics and Google Adwords.
-Salesforce experience highly regarded.
-BSc or MSc in Marketing or relevant field.

Some of the perks:

-Paid Parental Leave
-Commitment to personal and team development
-Free Daily breakfast
-Well-being days
-Flexible working hours and work from home options available

Application close Monday 11th October, 2021

Sheryn Small | Lead Consultant | iknowho.com.au

Sydney 2000

iknowho

Interested?

Jump onto our website here to see this position and other amazing positions we currently have available

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.