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Head of Marketing & Student Recruitment

Head of Marketing & Student Recruitment

AFTRS is Australia’s Screen and Broadcast School, established to fuel and empower Australian creativity and storytelling. AFTRS is consistently rated as one of the top film School’s in the world.

We are looking for a dynamic and experienced Head of Marketing & Student Admissions to join our team. You will be responsible for driving revenue and applications to meet targets for all AFTRS courses. You will be both strategic and operational, managing a small, fast paced team of marketing and sales staff within the marketing division. Ideally, you will have experience working within a sales and marketing team in an educational setting.

This is an exciting new role working within a highly creative and engaged team, reporting to the Director of Marketing & Student Recruitment.

Selection Criteria

1. Demonstrated experience and success managing marketing and sales teams in an education organisation.
2. Successful track record in creating campaigns to achieve audience, creative and revenue objectives.
3. Proven ability and expertise in developing strategies for, analysing and using data in a CRM (preferably Salesforce) including for marketing and communications as well as sales purposes.
4. Strong digital expertise including SEM and SEO, with specific attention to conversion rate optimisation and PPC.
5. Advanced communication and influencing skills, including both written and verbal communications.
6. Successful track record and experience working with content teams, providing clear briefs to develop content that is creative, on brand and achieves objectives.
7. Demonstrated ability to develop effective and efficient workflows and processes, to ensure a positive customer experience.


1. Experience working in the creative industries including agencies, screen or broadcast.

This position is open to all Australian citizens or Permanent Residents.

Flexible working options are available and we will genuinely consider applications for job share and part time working.

AFTRS is committed to building a richly diverse staff and faculty. AFTRS actively supports and appreciates workplace diversity and we strongly encourage and welcome applications from Aboriginal and Torres Strait Islander people, people from a wide range of backgrounds and people with a disability.

Salary: $107,138 – $121,311 (dependent on experience) plus excellent benefits package.

Moore Park, Sydney 2021

Australian Film, Television & Radio School


Please visit our online jobs portal to apply: https://jobs.aftrs.edu.au/recruitment/


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