< Back

Insights Analyst | Sport-Tech / SaaS

Exciting newly created role. This start-up is redefining the way rights holders engage fans and helping both brands and rights holders understand the value of digital content sponsorships. This young company are 50% owned by one of the worlds largest marketing services groups, have a mature product and already generate revenues in excess of $1.5m AUD.

The 3 core products –

Studio: Using artificial intelligence and machine learning the content publishing software can automatically detect when a highlight has happened, edit it, cut it and publish to any digital channel.

Analytics: The analytics platform helps brands and rights holders understand the value of their digital sponsorship assets.

Insights: To accompany the analytics product, they offer a bespoke reporting and insights service to expand the value of sponsorships and provide the true value of digital and social media channels in sponsorship.

The Role

Working closely with the Product Lead; interpreting and analysing datasets, and producing clear and concise reports that communicate findings and commercial recommendations for our clients.

50% data analyst:

Extracting data and manipulating to draw insights. Will work with COO/Product Lead to distill and shape into meaningful, visual decks and reports for clients.

Person will need a qualitative mindset and the ability to ‘think big & work fluidly’

50% business generalist:

Contribute to marketing activities. Thought leadership pieces such as “what was the social media reach of this years Australian Open”. Within this a necessity to go find data, get the rights and setup in system (supported by a tech team)

Product Development. What should the future of our analytics practice look like, what templates do we use, how do we automate

What are we looking for?

A commercially minded analyst who enjoys data but see’s the bigger picture. It’s likely you’ve spent 2-4 years in a qualitative role regularly interacting with business stakeholders and/or external clients. An ability to be pro-active, to work without fixed process. You are a visual person by nature, curious about the how & why – you look for the insight within the numbers.

Technically you should be an excel wizard and have experience with at least one big data platform (Tableau preferred).

Ideally, you love sport and can’t think of a better way to spend your time than analysing the brand impact of the worlds favourite past-time.


Pony Express


Email: matt@ponyexpresstalent.com
Follow us for market updates: @ponyXtalent


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.