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Marketing Campaign Manager

We are a globally recognised brand with over 233 clubs in 8 countries and more than 1 million members. As part of the Virgin Group founded by Sir Richard Branson, we opened our first club in Australia in 2008 and are building an unparalleled collection of iconic locations in Sydney and Melbourne. We continue to innovate by developing a more personalised gym, multi-boutique experience and mission to provide irresistible exercise experiences.

The gig:

Reporting to the Head of Marketing, you’ll develop and deliver multi-channel marketing campaigns and work with clubs, media and creative agency partners to knock marketing strategies out of the park. The key people you’ll work with are creative, passionate and ambitious and driven by results and metrics – they also love a good cardio and conditioning workout to keep their minds in balance.
In a nutshell:
• Develop end-to-end integrated multi-channel marketing campaigns ensuring application of the right creative message to the right channel.
• Liaise with clubs to ensure appropriate marketing materials are produced and distributed.
• Work closely with our media and creative agency partners to deliver campaign materials and optimise as required.
• Engage with the wider marketing team to ensure appropriate campaign rollout across all channels (website, social and edms).
• Project manage each campaign end-to-end (and ensuring timely delivery) with the support of Head of Marketing.
• Work with our creative agency and Design & Content Creator to produce appropriate campaign assets for all campaigns (display, paid social media, paid search and in-club).
• Write copy for email and short form content as required.
• Manage the overarching marketing campaign calendar.
• Conduct post-campaign reporting for all campaigns ensuring the outcomes are communicated to appropriate people.
• Seek continual improvement in communication quality by ensuring campaigns are regularly reviewed and learnings are implemented.

All about you:

You’re driven, self-assured and people-focused with 6–8 years experience in end-to-end campaign management. You incorporate tone of voice in all that you do to improve communications and campaign integrity. You’re well connected to commercial agenda and how campaigns contribute to it, always identifying improvements to optimise the result. You’re a data junkie and thrive on balancing your creative edge with your analytical brain. You are connected to our purpose of making exercise irresistible and are confident in building relationships with our clubs and partners to deliver results.
What we offer you:
• One of the world’s most recognised and exciting brands
• A culture that’s all about making exercise irresistible
• A free membership for you (and your buddy) to workout at our clubs
• Discounted personal training
• Special deals with our retail and service partners
• Work/life balance with flexible options
• Paid parental leave to spend time with your new little human
• Regular personal and professional and development
• Confidential 24-hour support via our employee assistance program
• Standing desk? Got it. Wellness sitting ball? Got it. What more do you want, fresh fruit every day?… Consider it done.

Zetland NSW 2017

Virgin Active Australia

Interested?

Send your CV and 100 words about why you want this gig and why you’d be great – people@virginactive.com.au
These opportunities don’t come up often… especially with Virgin. Apply now.

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