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Marketing Manager

 

Mumbrella is Australia’s leading publishing and events company specialising in the media and marketing sector. Mumbrella is about to take the next step in expanding our team. We are in the middle of a really exciting period of growth and we need to add some more rockstar marketing talent.

Reporting to the Head of Marketing, and working within a marketing team of seven, you will be a key role in the marketing campaigns for corporate campaigns, our subscription products and our growing roster of events in Australia and Asia.

You must be super organised, be able to work under pressure with multiple deadlines, have incredible attention to detail, and be able to work autonomously as well as within a close knit team. As one of two Marketing Managers, you will have split responsibility for selling tickets to a roster of events, plus growing company revenue through different projects.

This suits someone who is already working at a marketing manager level who currently drives their own projects and reports on revenue targets. If you would like to join an award-winning company with a great culture, and you are ready to take the reins in a face-paced environment, then this a role where you will shine.

Interviews will commence immediately, with the aim to start the position asap.

 

YOUR DUTIES WILL INCLUDE:

● Managing all activity workflow and deadlines for your projects
● Reporting of activity, progress to budget and strategy planning
● Writing, designing and building our EDM communication, experimenting with automated journeys and A/B testing of content and audiences
● Growing our subscriber base and audience segments
● Track data and personalise marketing messages by segmentation and tracking
● Tracking campaign results and analysing data, and optimising campaigns
● Growing our marketing lists and database
● Copywriting for event materials and campaigns
● Developing, scheduling/programming and optimising all the social media strategy
● Retargeting display and search campaigns using Google and AdRoll etc
● Owning responsibility for ticket revenue targets and campaign budgeting
● Managing and building multiple websites and ensuring content is up-to-date and these sites are optimised for optimum ticket sales
● Managing email, website & post production external relationships
● Shooting video footage at events, and writing post production showreel/video edit briefs
● Managing direct mail and telesales campaigns
● Working with internal designers for assets needed for marketing campaigns
● Any other duties as required by the Head of Marketing

 

DESIRED ATTRIBUTES:

● Marketing / communications related degree
● At least 4 years experience in a senior marketing role
● A past B2B background or experience in event marketing is highly desirable
● Proven experience with responsibility of hitting budget and revenue targets, plus creating and driving the marketing strategy
● Must have strong hands-on experience managing all paid social media platforms
● Must have experience implementing campaigns with AdWords, possibly AdRoll
● At ease with Google Analytics plus social analytics reporting and optimisation
● Ability to gather data and steer campaigns accordingly
● Must have strong experience in building EDMs and managing email marketing platforms
● Great proven copywriting skills
● Skilled in building and loading website content, preferably WordPress
● Ability to pinpoint problem areas and opportunities
● Experience with working autonomously, as well as under direction
● Skills in creative suite such as Canva, Photoshop and Indesign
● An impeccable eye for design, obsession with detail and high pride in your work
● High level of self motivation, proactive nature, project management skills

 

Chippendale 2008

Mumbrella

Interested?

If this sounds like your perfect role and you are ready to take on this exciting new challenge, please forward the below to our Administration Manager ashleigh@mumbrella.com.au.

Only applications with all of the following will be considered:

● A cover letter addressing why you would like to join the Mumbrella team; responding individually to the above criteria in detail and with examples; sharing key projects and achievements; your experience in a similar senior marketing role; your availability and salary expectations

● Your full resume with references

 

 

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