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Marketing Manager

Company Description:
Nine’s strategy is to create great content, distribute it broadly and engage audiences and advertisers. As the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment, we pride ourselves on creating the best content, accessed by consumers when and how they want, while celebrating our ability to give the shared experiences to audiences, the ones which connect us together. Living at the intersection of Australia’s best content, conversation and culture, Nine is where Australia connects.

Our business operates in the following four divisions: Australian Community Media, Printing and Stuff; Publishing (including, Metro Mastheads, Nine Digital and Events), Stan, and Television. Nine’s assets include the Nine Network, major mastheads such as The Sydney Morning Herald, The Age and Australian Financial Review, digital properties such as nine.com.au, 9Honey, Pedestrian.TV, and CarAdvice, subscription video platform Stan and majority investments in Domain and Macquarie Media.

Job Description:
At Nine Food Events we create unforgettable experiences that leave lasting memories. We produce some of Australia’s most loved, premium food festivals – Good Food Month, the Night Noodle Markets and The Curated Plate. With over 1 million attendees each year, hundreds of curated events starring chefs setting the biggest trends in Australia and from around the globe, each experience is about delighting, inspiring and transporting our audiences out of their everyday.

The Marketing Manager, The Curated Plate ​will be responsible for supporting the Senior Marketing Manager, Food Events in implementing the annual marketing plan, using best practice marketing activity, for the newest culinary festival in the Food Events portfolio, The Curated Plate.

The Marketing Manager will be responsible for meeting ticket sales targets and driving tourism visitation numbers, with the support from the Marketing Coordinator, The Curated Plate.

The role specifically will lead the implementation of the 7 month promotional campaign for The Curated Plate, including but not limited to – managing strategic media partnerships, implementing the advertising strategy within the Nine network and externally, social media strategy, regular eDM communications, PR & digital agency management with regular marketing campaign reporting for key stakeholders Nine, Tourism & Events Queensland, Visit Sunshine Coast and the Sunshine Coast Council.

Key responsibilities will include but are not limited to;

Solid understanding of the partnership’s objectives and KPIs to drive tourism to the region, with regular internal and external reporting tracking ticket sales by postcode
Understanding our target demographic and ensuring the marketing campaign is optimized to drive ticket sales and event attendance, within budget
The Curated Plate takes place on the Sunshine Coast in August 2020, which is the second year the event will take place
Implement tactics to drive significant audience growth across social media and the eDM database
Implement eDM automation within Salesforce Marketing Cloud, to provide regular communications to the ever-growing database, in an efficient manner
Build strong working relationships with all internal departments – operations, event manager(s), sponsorship, editorial and advertising

Salesforce Marketing Cloud experience
Wordpress experience
Google Analytics experience
Competent understanding of best practice SEO
Experience with creating social content, scheduling & reporting, using Facebook Business Manager and other relevant scheduling platforms
Proven project management skills, from inception to completion
Ability to work autonomously and with flexibility – this role will require some after hours work including evenings and weekend work during the festival in August 2020
Must be available to work at the event on the Sunshine Coast, in August (3rd – 10th )

Sydney, Prymont 2009





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