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Marketing Manager/Campaign Specialist

• Great location on iconic Flinders Lane
• Fast-growing ‘start-up like’ brand with loads of flexibility
• Let your creativity flow and your voice be heard in a flat organisational structure

We see a world where every graduate has the skills and opportunity to pursue the career of their choice. We are focused on changing the employment landscape for graduates and have a relentless commitment to giving students an employability edge through learning and industry connections. A rewarding career starts here.

This broad, hands-on role works to amplify our Readygrad brand, across multiple products and B2C/B2B customer audiences.
You will…
• Develop the marketing strategy and plans for Readygrad’s audiences, in collaboration with key senior stakeholders, and oversee their successful implementation
• Drive and execute high quality lead generation and nurturing campaigns activities across digital and offline channels
• Oversee our marketing automation strategy, develop automation programs and be a key platform administrator
• Develop creative content for campaigns including edms, e-books, quizzes and adverts to get our brand noticed
• Oversee external event management and planning, working closely with a coordinator
• Use your analysis skills to garner insights and drive campaign improvements and provide intelligence to the management team
• As a trusted advisor, be part of the Readygrad management team and manage one direct report (Marketing & Events Coordinator)

• 3 + years of experience in a similar role
• A metrics-driven marketer with experience in driving high performance lead generation and nurturing campaigns, with advanced experience with Marketing Automation platforms
• A compelling copywriter, with the ability to capture attention and connect to audiences
• Inquisitive and highly analytical with the ability to probe, ask the right question and drive improvements. Your reporting and analysis skills are second to none
• Have a growth and improvement focus – consistently looking for new avenues for growth, keeping abreast of industry trends, and not afraid to try something new
• Some people management experience or a desire to grow into a management position

Melbourne CBD 3000



Sound good? We think so.

To get to know us better, please visit https://www.readygrad.com.au/ or http://www.gradability.com.au/

This is an incredible opportunity for you to make your mark in a growing business with big plans. To apply, submit your CV and cover letter to marketing@gradability.com.au telling us why you’re the perfect match for this role.


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