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Online Marketing Manager

Want to party with the cool kids?

We’re looking for an Online Marketing Manager to join our gang, & we’re wondering if that might just be you?

Do you live, breathe and sleep all things party / party inspiration / party styling? Have you got boards upon boards on Pinterest dedicated to your next party? Are you comfortable working around hoards of flamingos? Can you handle the colour pink in large doses? Can you pick what the next big trend will be after flamingos / unicorns / ice-cream / donuts have made their way around Instagram?

Are you a digital marketing geek who won’t rest until every analytic has been checked, every product in your online store is picture perfect and all your social media bases are covered?

Well, it sounds like you’re going to fit right in then!

WHO WE ARE

The Lark brand was created from humble beginnings in 2005, with products that were handmade from thrifted items. Following a move from the UK to country Victoria our founders opened the first online retail concept store of its kind in Australia 2007, inspired by the colour and quirky appeal of destination retail stores in Europe. A little shop in Daylesford opened in 2009 and quickly became a mecca for Lark lovers across Australia, cementing its cult status with features in key print and online publications around the world.

Currently based in Ballarat with a retail shop front and HQ, the Lark brand has expanded to encompass an industry-leading online party and event store and an inspired gift and homewares store. With plans in place for growth, Lark is currently renewing its focus in the celebration and special events space.

Lark is well-known for its broad and ever-changing collection of design-led party, gift and home products. Our designers range from small local makers through to iconic brands like Kate Spade New York and Rice DK. Every product is individually [and obsessively!] sourced by our creative director in a pursuit to find fresh new goodies for our customers to get excited about!

OPPORTUNITY AWAITS

You will manage the online store and customer experience for Lark Australia, supported by our in-house Graphic Designer and Marketing Assistant. Reporting to the Creative Director, you will deliver the online strategy for the Lark brand, managing all aspects of the marketing function, as well as marketing our physical store and pop-up events. The essence of this role is to develop and execute an innovative digital marketing strategy to achieve high visibility of the Lark brand and our exciting, evolving product range, resulting in customer growth, improved conversion rates and increased sales.

YOU

You have experience managing an online retail environment and an impressive campaign management track record in digital and traditional media.

You are great at building relationships, mentoring and leading a team, have an excellent eye for detail and flair for merchandising.

You will be able to demonstrate how to launch retail products and bring innovative design-led products to market via a variety of communication methods. You live and breathe the creative and design space and this shows in your genuine enthusiasm about the Lark brand and our position in the market.

Above all else, you are creative, results-driven and a motivated team player!

In return we will offer you a family-friendly career opportunity with plenty of room for development and the opportunity to play a key role in our fast-growing business. You will be joining a small and dynamic Ballarat-based team of colleagues who are passionate about our business, brand and industry.

KEY RESPONSIBILITIES

– Manage the user experience online and in store
– Develop marketing campaigns, monitor and report on sales
– Create new products online – sourcing images, writing copy, categorising within the online store – and update existing products
– Implement the Lark visual identity and communications guide
– Refresh home page and CMS pages
– Monitor and analyse site and social media metrics
– Generate EDM, ads, catalogues and SM with support from graphic designer and marketing assistant
– Work with external PR and digital influencer groups to promote seasonal ranges
– Manage press queries and generate coverage
– Manage warehouse sales, pop-ups and other public events

KEY SKILLS
– Energetic, self-motivated and action oriented
– Results focused and sales driven
– Highly organised and detail focused
– Creative problem solver

To be successful in this new role you will need to have held a similar position in Digital Marketing for 5 years. In addition, you will be very comfortable with all systems of eCommerce (preferably including Magento) plus be able to bring new and fresh ideas to this exciting role.

Salary commensurate with experience. Relocation package available for the successful candidate.

Ballarat 3350

Lark Australia

Interested?

Please send a resume and cover letter addressing the selection criteria to our recruitment partner: hello@thedigitalpicnic.com.au

Applications close March 31 2016

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