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Performance Marketing Manager

OVERVIEW

Due to strong business growth, we’re looking for an experienced Performance Marketing Manager with strong experience in SEM and SEO, who can lead client accounts to drive customer goals. You will also be responsible for leading and owning day to day client service, account management, all implementation and optimisation for client accounts.

The ideal candidate will have a proven track record of developing data-driven SEM and SEO tactics, in conjunction with the holistic media strategy, that drive positive ROI for e-commerce or acquisition-focused companies. You will think creatively and analytically and be driven by day-to-day execution and optimisations. Working collaboratively across the agency you must be able to thrive in a fast-paced environment with an entrepreneurial spirit and creative curiosity. You will lead the education of internal and externals teams with SEM and SEO trends and application updates.

This is a client facing position so excellent communication and presentation skills are vital. With account management skills, you’ll be able to build trusting relationships with clients, take responsibility for the smooth running of the account and be able to motivate and educate internal and client teams.

We are looking for an industry evangelist! Someone who loves a challenge and is always looking for the best solutions for each client and is capable of driving visible results.

DAILY ROLE REQUIREMENTS

ACCOUNT MANAGEMENT
-Play an influential role in managing client relationship health, client satisfaction, and sustained YOY client retention
-Function as a strategic advisor to clients
-Lead both internal and external WIP’s
-Develop an in-depth understanding of the clients’ business and needs, as well as their core competitors
-Display scrupulous attention to detail and the passion to ‘get it right’
-Be ambitious, hungry to work on pitches and always stretch their capabilities
-Educate and update clients on best practices, platform solutions and SEM/SEO methodologies

STRATEGY & IMPLEMENTATION
-Oversee all aspects of the digital consumer journey across organic, paid search and content
-Analyse and identify areas of improvement within the client’s current traffic channels to improve website traffic
-Utilise performance and research tools to develop and execute SEM and SEO strategies to drive customer traffic and acquisition while achieving efficiency KPIs and performance targets
-Assist and guide the client through best practices and new methodologies in order to maximise ROI and KPI performance
-Execute and continual optimisations of SEM campaigns within Google Ads
-Embrace knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions and provide expertise internally and externally to keep the organisation in the know
-Clearly communicate business requirements; partner with technology teams and external vendors to build software and processes to enable customer targeting/segmentation, campaign execution and measurement at scale
-Provide regular updates to help clients monitor and adjust key marketing programs in order to maximise growth
-Present and sell through key findings and future plans to clients
-Implement ongoing communications with clients and other agencies partners to inspire the best work and ensure a strong feedback loop
-You will offer sound input and ideas to fellow team members when challenging the areas of potential growth and 
development within the SEM and SEO realm
-Generate results reports which focus on key metrics such as conversion, optimisation and KPI performance
-Create standards, implement processes and new technologies to continuously improve the operational standards of 
excellence

REQUIREMENTS

-Proven digital experience (3-5 years) working in performance based roles within an SEM/SEO capacity
-Experience and strong knowledge of keyword research, SEO copywriting and behaviours of search engines
-Experience Google Adwords, Google Analytics, Google Tag Manager, Google Search Console, SEMRush, Moz, WordPress, Shopify, Mailchimp, Campaign Monitor is essential
-The ability to process and understand data in order to segment audiences and develop attribution models is essential
-Ability to develop and maintain valuable client relationships
-Solid understanding of performance marketing, conversion, and driving organic website traffic
-Ability to synthesise data, make data-driven decisions and balance that with the ‘art’ of media strategy
-Excellent verbal, written communication and presentation skills, ability to organise information in a high level way to 
communicate key points to partners
-Self-motivated and strong collaborator
-Ability to inspire and work with a diverse cross-functional team
-Excellent communication skills and the ability to motivate and inspire with a personable, professional approach
-Sharp attention to detail and a drive for perfection – hungry for success
-Strong analytical and data analysis skills with proven ability in delivering creative and insights performance analysis to stakeholders
-Curious and have a passion for digital marketing innovation and ability to constantly reinvent and test new approaches and new technologies
-Experience with Google Marketing Platform and Facebook Business Manager is a plus

ABOUT ALCHEMY ONE

Alchemy One is based in Surry Hills, servicing clients across Australia and globally. We were born to provide a true agency alternative in an outdated media industry, which we believe has lost itself within murky pricing strategies, lazy thinking and fake awards.

We’re focused on building success for our partners, creating innovative media and creative solutions that focus on results that can be both measured and matter. We believe in transparent pricing models, independence and entrepreneurial spirit and don’t have time for egos or agency bullshit. Our ethos is all about being rebellious and passionate, and we aim to challenge and reinvent what a media agency should be.

We’re built from the ground up to offer a unique and personal service that the multinational agencies simply can’t. Our partners are provided with access to bespoke teams of senior-level talent and our global consultant network means we have the ability to execute across any market at scale. Passion is one of the scarcest resources and something we focus on with every curated hire. We build our strategies with a human-centred focus and everyone at Alchemy One thrives on building powerful, customised end to end connected experiences. This means challenging the status quo to find new and powerful ways of connecting, underpinned by passion and care to help our partners build true relevance.

Our current client partners include Bank Australia, Foxtel, Squarespace, MYOB, SEEK, UNiDAYS, JKLP Group & KitchenAid.

Surry Hills, Sydney 2010

Alchemy One

Interested?

Please email your CV and cover letter to: careers@alchemyone.com.au

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