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Programmatic Specialist

At Kayo Sports, we’re home to the world’s most comprehensive sports streaming service. With over 50 sports instantly streamed, live and on demand, Aussie sports fans can enjoy their favourite sports, anytime.

With access to FOX SPORTS Australia, ESPN and beIN Sports, Kayo delivers over 30,000 hours of the best sport, documentaries and entertainment shows combined with game changing features.

We are a cutting edge, digital business that brings both sports and technology together to deliver fans a unique, world class sports streaming experience.

Our team champion a deep commitment to sports entertainment with a focus on cultivating a customer-driven culture. We combine access to the best sports content in Australia, in a digitally lead,  fast paced environment. Our team are empowered to innovate and influence our products, to continually change the game.

As a Programmatic Specialist, you will support the Programmatic Manager with the management of Kayo Sports’ programmatic campaigns including implementation, optimisation and generating meaningful insights for the wider Acquisition Team. The bulk of this position will see you engrossed with campaign execution, set up, optimisation and analysis, across display, mobile, social, video, native and rich media.

Technically, you will need to be proficient with the Adobe stack, managing campaigns in Adobe Ad Cloud and DV360 to a lesser extent. You will also be comfortable with trafficking all types of media with different ad servers, such as Flashtalking. You will be savvy working across Adobe Analytics and Adobe Audience Manager on the Mar-Tech side.

This position would suit a Junior Trader, with knowledge of “Supply Path Optimisation” tactics. The role will interface with a selection of partners across the supply chain from publishers, SSP and tech vendors, but also horizontally in all areas of the Kayo business, including Data & Analytics, Product, Editorial, Technical and the broader marketing team.

Your purpose
Day to day implementation, trafficking, optimisation and pacing of 100+ sports events based programmatic campaigns.
Executing and delivering those programmatic campaigns across display, video, mobile and OTT.
Keep track of budget pacing and optimise budget and bids towards set targets.
Reporting and analysing early post launch campaign activities, providing actionable insights, data patterns and trends and relate this back to the impact on the business.
Escalate and report issues & challenges to the Programmatic Manager, in a prompt manner.
Managing the creation, implementation & management of pixels
Ensuring that the correct audience segments from a DMP are deployed in DSPs.
Providing audience segmentation recommendations to the data team.
Using multiple consoles to pull data for use in statistical analysis and generate insights and optimisations on audience and media delivery.
Follow the campaigns’ structure hierarchies and taxonomy, as briefed by the Manager.
Managing the day to say SPO in accordance with top line acquisition strategy in place.

Your capability

Technical Experience
2+ years of Programmatic campaigns and wider media trading, preferably with experience in the digital subscription-based models.
Prior experience with Display, Video and Mobile DSPs
Good understanding of ad networks, exchanges and/or auction marketplaces
Experience with trafficking digital ad campaigns in different ad servers and troubleshooting tracking issues.
Ability to pull reports and extract compelling actionable insights rapidly, from both ad platforms and Analytics ’ones
Understand ad serving and account structure hierarchies
Analytical to spot trends and commercially savvy to seize opportunities
Knowledge of DTO tools and how to integrate dynamic creatives in wider programmatic campaigns.

Wider Marketing Experience
Advanced quantitative analytical skills and aptitude including intermediate to advanced Excel skills.
Strong software use skills including in-depth knowledge of Microsoft Office applications and aptitude to quickly learn new tools.
Ability to work to tight deadlines in an agile environment whilst working across multiple teams is a must.

What’s in it for you?
Free Kayo Sports Basic subscription
Competitive salary package
State-of-the-art-premises easily accessible by trains and buses
Direct shuttle bus to and from St Leonards Station
Above all, we love sport and, if you do too, you’ll love working with us.  So if you’re excited about this opportunity, please click ‘Apply now’.

No recruitment agencies please.

Artarmon

Kayo Sports

Interested?

Please apply to the link below –
https://secure.dc2.pageuppeople.com/apply/830/gateway/Default.aspx?c=apply&sJobIDs=494548&SourceTypeID=810&sLanguage=en&lApplicationSubSourceID=11254

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