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Public Relations Account Manager

Here’s a little bit about us…

The Atticism is a full service, boutique PR and brand development agency that was founded in Australia in 2012. Our team specialise in the hospitality, technology, and urban lifestyle sectors.

The Atticism has become the ‘go to’ agency for those looking to break free from traditional PR methods. We are leading spokespeople against the widespread use of vanity metrics in PR and were one of the first agencies to promote the dissolution of the traditional press release.

The Atticism is a boutique agency, by design. We aren’t trying to be the biggest, but we are determined to be the best. We are comprised of a tight-knit team who work closely with our clients to help them succeed.

We believe that when it comes to communications, if everyone is going one way, it’s often better to find a different path, one that will surprise and delight. This will ensure your voice is heard and most importantly, remembered.

About this position…

The Atticism is currently seeing an experienced PR Account Manager (AM) to assist with their AU clients out of our SYDNEY office (Waterloo).

The role is full time, but we do offer WFH days every Monday and Friday. Tuesday, Wednesday and Thursdays are in the office. We offer a shorter workday (8-3 or 9-4), but all staff are paid for 38 hours per week.

We are lucky enough work with some of Sydney’s most amazing clients and we always go over and above to make our clients feel like we’re an extension of their team. We want to allow every staff member to express their creativity and encourage individuality, open communication and flexibility.

To be considered for this role, ideally you:

Have a minimum 3 years experience in public relations in SYDNEY.
Have knowledge of the media and journalists that are relevant to certain sectors.
Have experience in the restaurant, F&B PR sector.
Have demonstrated experience running client accounts from onboarding to reporting, strategy to execution etc.
You MUST be able to work autonomously, be the sole point of contact for clients and work effectively and efficiently.
The AM hat sits within the wider Accounts Team and acts as the day-to-day contact for our clients and the media. The AM reports directly to the Senior Account Manager (SAM) and the AM will work closely with the SAM to develop new client proposals and audit existing client’s strategy progression.

The AM is responsible for preparing creative client strategies and proposals, pitching concepts to clients during face-to-face presentations, managing the day to day running of client accounts and developing effective, meaningful relationships with key media.

We expect the person in this role to have:

A Happy SAM who is not stuck in the day-to-day running of client accounts.
Extremely happy clients with a monthly feedback rating of 4+.
An energetic approach to client accounts, always suggesting ways to improve results,
Consistent referrals from clients due to works well done,
Repeat sales from clients who are so happy they want more,
Referrals from happy clients,
A strong, personal, frank and effective relationship with clients,
A strong and personal relationship with key media across various sectors,
Regular face to face conversations with your clients,
A reputation for being creative, effective and energetic.
Compliance with effective company policy, increasing efficiency and productivity.
Tasks involved in this role include:

Attend weekly AM Team Meetings, following the agenda exactly, and is prepared with relevant information and feedback.
Lead the day-to-day activities on client accounts and drives accounts forward,
Work with the SAM to develop creative ideas for new client proposals.
Keep in touch with clients via comprehensive, personalised and intentional weekly updates (in line with the Weekly Update guide here) to provide regular feedback on their account,
Propose creative amendments or additions to client strategies to the SAM in order to make client strategies more effective or to gain higher results,
Work to re-sign all clients, always being aware of contract end dates,
Work with the SAM to re-sign clients by outlining clear benefits to the client in their doing so,
Understand client budgets and operates within them,
Use company targets as a firm, hard rule and works to exceed them,
Stay in tune with market trends and new industry methods to ensure we are ahead of the game,
Keep the SAM informed on what is happening within client accounts and flags any potential issues in the weekly AM Team Meetings, or as they arise
Track campaign timelines and provide a mid-campaign summary report to the SAM to highlight strengths and weaknesses of the current campaign and implement strategies to resolve if required,
Comes up with bright ideas on how to increase results or resolve potential issues on client accounts,
Goes over and above to ensure that results are achieved for our clients,
Exhaust all options and never give up simply because the initial attempt did not work,
Show tenacity and determination – always looking for ways to achieve client’s goals,
Delegate tasks where appropriate to the JAM and provide clear direction with deadlines
Continually look for new ways to expand and solidify your network of contacts – events, face to face meetings, networking events, etc.
Has the tough conversations with the client whenever needed, but in an honest and firm way,
Always look for opportunities to gain new business leads,
Ensures the Founder’s vision is held true, never diluted, and always communicated,
Safeguards the Founder’s reputation,
When it comes to you, we expect you to be:

Responsible & Professional. You know you are ultimately responsible for the day to day success of our client accounts and for flagging potential issues before they turn into problems that may cause client dissatisfaction. You do not place blame elsewhere and you assign the true cause of something to the right place and work with the SAM to find creative solutions to issues. You never forget that your client is your client, not your friend, and you always maintain and keep the relationship professional.
Solution orientated, productive and creative. Getting from A to B as efficiently as possible whilst also remembering that creativity is a core value of The Atticism. Never take the easiest way if there is a more colourful way that will achieve stronger results for The Atticism or our clients.
Energetic. You never settle for ‘enough.’ Your energy, drive and tenacity is recognisable by the client and they cannot help but feel excited and energised when working with you. You are continually searching for new ways to succeed and to deliver more than expected.
Personable. You understand that relationships are a major key to your success in this industry. You work hard to develop real, face to face and lasting relationships with media. You are seen as someone who can help them source content and information, someone they can turn to and someone they trust will help. You also work to become an unwavering asset to our clients, making them feel like The Atticism is an ESSENTIAL part of their company.
Confident, Frank and Respectful. You recognise that your role is to guide the client to success and this might sometimes require you to counsel a client on correct procedure, or areas where they may not be providing us with all we need to succeed. Whilst you are confident and frank in your approach, you also are not seen as overbearing or disrespectful. Whilst you should have relationships with clients, these should be based on professionalism and respect above all else.
Remuneration for this role is in line with PayScale and PR reports for boutique agencies of our size. To have a confidential chat about this role, please contact Renae or Kim at The Atticism!


Waterloo, Sydney 2017

The Atticism PR & Brand Development


Please email your details to renae@theatticism.com and kimberley@theatticism.com. Please include your relevant experience.


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