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Search Specialist

At Kayo Sports, we’re home to the world’s most comprehensive sports streaming service. With over 50 sports instantly streamed, live and on demand, Aussie sports fans can enjoy their favourite sports, anytime.

With access to FOX SPORTS Australia, ESPN and beIN Sports, Kayo delivers over 30,000 hours of the best sport, documentaries and entertainment shows combined with game changing features.

We are a cutting edge, digital business that brings both sports and technology together to deliver fans a unique, world class sports streaming experience.

Our team champion a deep commitment to sports entertainment with a focus on cultivating a customer-driven culture. We combine access to the best sports content in Australia, in a digitally lead,  fast paced environment. Our team are empowered to innovate and influence our products, to continually change the game.

As a Search Specialist, you will support the Paid Search Manager with Kayo Sports’ Paid Search campaigns including implementation, optimisation and generating insights for the Acquisition Team. The bulk of this position will see you engrossed with campaign execution, set up, optimisation and analysis, across Google and Bing Ads, YouTube, as well as smaller platforms such as Apple Search Ads.

You have been managing sophisticated Search campaigns, in a fast paced and dynamic environment. A marketing and tech savvy, data driven professional, with proven hands-on experience working collaboratively with multiple teams in a fast and dynamic environment.

You will be activating paid search campaigns to promote Kayo’s content and convert users’ interest into trialists. The role will interface with a selection of partners and all areas of the Kayo business, including Data & Analytics, Product, Editorial, Technical and the broader Marketing team.

Your purpose
Day to day implementation, trafficking, optimisation and pacing of 100+ sports events based paid search campaigns.
Implement paid search campaigns based on Kayo’s Fixtures schedules.
Ensure that the campaigns are activated on time, with the right budget and copies
Keep track of budget pacing and optimise budget and bids towards CPA targets.
Address all campaigns issues in a timely manner, such as disapproved ads, landing pages issues and anything affecting the campaigns’ activity.
Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.
Escalate and report issues & challenges to the Paid Search Manager, in a prompt manner.
Write effective direct response ad copy in line with the Brand guidelines.
Run frequent Search Query Reports, to expand the campaigns’ relevancy and reach.
Keep your finger on the pulse to identify opportunities within paid search, meaning that you will be able to make quick changes to capitalise on sudden search interests’ shifts.
Ensure that campaigns are always maxed out for conversions, within a CPA target.

Your capability
1+ years’ experience building and running AdWords campaigns
Experience in the digital subscriptions industry would be ideal
Advanced quantitative analytical skills and aptitude including intermediate to advanced Excel skills.
Google AdWords & Analytics certified.
Proficiency with all terminology used in SEM.
Thorough knowledge of Search Platforms, and ideally Adobe Marketing Cloud.
Ability to pull reports and extract compelling actionable insights rapidly, from both ad platforms and Analytics ’ones.
Proficient at trafficking search campaigns and troubleshooting tracking issues.
Strong software use skills including in-depth knowledge of Microsoft Office applications and aptitude to quickly learn new tools.
Ability to work to tight deadlines and across multiple work streams is a must

What’s in it for you?
Free Kayo Sports Basic subscription
Competitive salary package
State-of-the-art-premises easily accessible by trains and buses
Direct shuttle bus to and from St Leonards Station

Above all, we love sport and, if you do too, you’ll love working with us.  So if you’re excited about this opportunity, please click ‘Apply now’.

No recruitment agencies please.

Artarmon

Kayo Sports

Interested?

Please apply to the link below –
https://secure.dc2.pageuppeople.com/apply/830/gateway/Default.aspx?c=apply&sJobIDs=494547&SourceTypeID=810&sLanguage=en&lApplicationSubSourceID=11254

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