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Senior Client Planner

Spark Foundry. Famously Effective. Not one or the other, both. The thrill of the idea made better still by the pride of watching it work. A magnetic combination. Attracting clients that become advocates and talent, driven to deliver. Award winning and business changing.

That is 100% what we aim for. But a vision cannot be realized without the right ingredients.

– Allsorts – We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are.
– Art and Evidence – Great ideas are only great ideas if they work. We believe it takes both Art and Evidence to thrive in the industry today. It’s one thing to dream it but another to prove it and it’s only great if you can do both,
– Royalty Makes Loyalty – There is a return on treating clients and partners like royalty. Nurturing clients’ business, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships.
– Good Humans – Decency in everything we do. Be a Good Human, Always. No matter who you are or who you think you are.

Role Purpose

The purpose of the Senior Planning Executive role is to autonomously plan and implement client campaigns – they are ultimately responsible for the delivery of all client activity. They will help lead the delivery of communication plans and management of digital campaigns from buying and implementation through to reporting and the delivery of holistic campaign learnings. The Senior Planning Executive is to work in collaboration with the wider Spark team to deliver integrated and creative plans that considers all vehicles (display, SEM, SEO, Social) and mainstream media at every possible opportunity. The Senior Planning Executive ensures attention to detail in all facets of their work and will take responsibility for any errors that occur.

Key Outputs

Internal relationship management

– Manage relationships with internal teams and partner agencies in ways to benefit clients and Spark to achieve their business objectives.
– Work in collaboration with the relevant internal resources and the Client Manager to create effective cross channel communication plans.
– Search for new, innovative and relevant communications ideas and present these to internal teams.
– Actively contribute to weekly (internal and external) WIP meetings, to raise potential issues within your client portfolio well in advance of the ‘boiling point’ for an issue.

Media planning and implementation

– Create clear and coherent plans that support client’s business objectives (e.g. timing, budget and business requirements).
– Be experts of the properties and capabilities of each medium’s primary strengths and weaknesses.

Support Activations team through partner briefings and negotiations

– Work with Activations team for partner briefings and response evaluations, providing feedback to partners
– Drive negotiations for clients with publishers and secure additional incentives over and above entitlements.
– Keep pace with market knowledge that will aid negotiations with publishers

Campaign analysis and optimisation

– Monitor and optimise campaigns regularly to ensure maximum budget is spent and campaigns are performing as effectively and efficiently as possible
– Clearly demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives.
– Identify and recommend optimisation opportunities and ensure those optimisations are taken place promptly and correctly.
– Lead the creation of post campaign reports to demonstrate media performance, market conditions, tangible insights and recommendations for future campaigns

Campaign Management & Finance processes

– Reconcile campaign delivery and ensure the final delivered plan reflects billings.
– Check proformas each month during invoicing time and execute any changes that may be required.
– Maintain accurate budget and spend management of campaigns.
– Detail all campaign finance changes across media plans and systems.
– Complete final buy documents and enter rates into trading sheets after every bought plan. Advise team of any savings that can be reinvested or returned.

Competitor & Market Analysis

– Proactively completes regular and continuous analysis of competitor activity, market trends, economic issues and other factors effecting buys.
– Sources content and provide relevant insights for inclusion within competitor and market reviews and other adhoc client requests

Mentoring Co-ordinators/Executives

– Develop, train and delegate effectively with clear instructions and detailed list of expected deliverables
– Set good example for Communication Executives and ensure they have all the tools and information they need to perform their jobs well.
– Motivate them through personal influence, enthusiasm, creativity and energy.

We recognise balance and difference is important in all business. We encourage you, whatever your background, gender, religion or sexual orientation to apply. If you need other considerations or adjustments please highlight in your application and our Recruiter will be in touch.

Pyrmont, Sydney 2009

Spark Foundry


Apply via the page here


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