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Senior Content Editor (373215)

You will play a central role in delivering the storytelling component of Tourism Tasmania’s ongoing marketing program – you will lead the delivery of Tourism Tasmania’s brand aligned editorial/native content by identifying, creating and curating stories that connect people emotionally and culturally to Tasmania.

Duties include:

Lead the process of identifying, creating and curating strategically aligned editorial/native content that effectively communicates Tasmania’s unique tourism brand and visitor experience. Collaborate with internal teams (Brand Creative, Experience, Channels, Conversion & Global Operations and Corporate Affairs) to ensure this content meets relevant team requirements.
Lead the editorial direction of Tourism Tasmania, manage the content calendar and collaborate with the Channels team to coordinate publication.
Manage the content production process – including receiving and communicating internal briefs and translating data and insights effectively – to create high quality written copy, predominantly in the digital environment.
Write, edit, and sub-edit stories and select images that will inspire, inform, and convert visitors by connecting them with the Tourism Tasmania brand.
Commission, brief and manage external writers and internal team members to deliver against editorial content briefs.
Generate story ideas both individually and collaboratively, proactively and in response to briefs.
Ensure a holistic approach to tourism industry operator representation in content, aiming for fair, equitable, and reputable inclusions.
Ensure the appropriate systems and processes are in place to create, manage, approve, distribute, and store written content resources, meeting copyright compliance guidelines and achieving efficiencies. Communicate available resources to internal and external stakeholders.
Inspire and coach the Content team to encourage a creative, collaborative, and high performing work environment.
Be a strategic and creative source of editorial content knowledge for the team at Tourism Tasmania.

Hobart Tasmania 7000

Tourism Tasmania


Contact person

Name:  Lindene Cleary Position:  Head of Brand and Content Email:  lindene.cleary@tourism.tas.gov.au Phone:  03 6165 5268

How to apply

Please provided a 2 page statement of claim plus some samples of your work

Online applications are preferred, please click the link below. If you apply online please do not send a hard copy application as well.



Complete the following application form and email your application to us at recruitment@tourism.tas.gov.au

Application for Employment (Form 201).DOCX

Application for Employment (Form 201).pdf


Post your application with the above application form to:

People and Culture
Department of State Growth
GPO Box 536


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