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Senior Content Marketer


At RateIt we’re on a mission to redefine customer feedback – our core purpose is to give businesses the power to make every customer experience exceptional.

That’s why we are building the world’s easiest, and most impactful, customer experience management platform. RateIt is the market leader in customer led, private feedback, captured in a way that allows businesses to place CX at the centre of their decision making. We couple great technology with a high-touch support model to help customers identify and deliver experience improvement opportunities – improving not only their overall customer experience, but also driving customer centric growth.

We work with amazing brands like Uber, Adidas, IKEA, Aldi, Pandora, Calvin Klein, 7 Eleven and Fullerton Healthcare to help them understand what their customers think and feel in the millions of interactions that happen each day.

RateIt is a modern SaaS start-up with teams across Sydney, Melbourne, Singapore, London and Perth. This role is based out of the Melbourne head office with national and global remit.


This is a unique opportunity to join the RateIt marketing team at a time when we start to scale our marketing programmes nationally and globally. This role is pivotal to the success of the RateIt brand and positioning it as a leader in the customer experience industry globally. You will help to bring to life the RateIt story while working alongside a hands-on and passionate marketing team.

The core activities of the ‘Senior Content Marketer’ role are:

– Writing and editing: putting ‘pen to paper’ and personally contributing to all key pieces of collateral while managing the wider editorial effort

– Content marketing: ensure that the content strategy aligns to the appropriate stages of the sales funnel and that all content deliverables are properly packaged and distributed

– Events / field marketing: manage the content deliverables for all events, making sure that they align to the broader strategy

– Creative direction & production management: provide input into the creative direction of all content and manage the end-to-end production process, from campaign ideation to content analytics and reporting

– Public relations: ensure that top-of-funnel content is topical and helps to promote the RateIt brand in key industries

– Content strategy: as part of the marketing planning process, help to shape a unified B2B content strategy to support the go-to-market effort across a range of industry verticals and geographies.


<<<  4 – 6 years of B2B content marketing experience: >>>

At RateIt, the marketing function is very closely aligned with sales and helps to drive revenue, with content being a cornerstone of this relationship. You’ll need to have a good understanding of how content can influence the account journey and various individuals from the buying centre in a complex sales environment.

<<< Love writing (and editing, and proofreading, and reading): >>>

Oxford comma? Sure, you have an opinion on that but, more importantly, you’ll have hands-on experience with drafting webinar scripts, direct response emails, white papers and ebooks – and every other key piece of collateral that makes up an effective B2B marketing campaign. You’ll also be comfortable editing others’ content and ensuring that the entire company becomes your ‘writing team’.

<<< Put marketing before content, and revenue before marketing: >>>

This isn’t content marketing in some “let’s drive some traffic to our pretty-looking blog and count page views” inbound sense – every piece of collateral has to tie into a revenue goal as well as tangible business and sales outcomes. You’ll need to feel comfortable with sales enablement and creating content that supports the account journey and accelerates pipeline velocity.

<<< Have a few marketing strings to your content bow: >>>

While your ability to strategise and produce content will be key, you’ll also have the skills to wear many hats: marketer, PR and SEO consultant, data analyst, project manager etc. You need to see content in the context of the overall marketing function and help with its enablement, distribution and analysis – not just creation. You’ll also need to have a genuine interest in customer experience.

<<< Be agile on your feet and deadline-driven: >>>

While ‘pivot’ is a dirty in the world of startups, it is the reality of life in a fast-growing technology company. This means the content strategy may change very quickly. And then it can change again the next day – and you’ll have to adapt. This also includes being able to deliver to tight deadlines in order to maximise marketing opportunities. You need to be comfortable with re-prioritising things on-the-fly and managing your production team to ensure such deadlines are hit.


We believe in creating an awesome workplace where you are doing meaningful work, building meaningful relationships, and having fun.

Our promises to you are:

– You will be empowered to solve problems and will be given the right tools and culture to get it done

– You will always know where you stand with management – no games or politics here

– We want you to always be learning and growing – so will support you in that journey by giving you a generous monthly allowance for books, courses & your personal fitness

– Encourage you to speak up, both about what’s great and what’s not

– We will celebrate your hard work and key milestones


– Above industry average salary & package (inc. a range of benefits)

– Share options in the company (& join us on our hyper growth start-up journey!)

– Immediate leadership responsibilities and a voice at the exec table

– Strong influence on future product direction

– Great team full of CX geeks

– An incredibly fun working environment!

If you’re a great fit, we’d love to hear from you!

Melbourne 3000



To apply, please email Penelope McKelvie with your resume, a short letter explaining why you’re interested in this role and links to recent or relevant work examples.


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