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Senior Digital Marketing Executive (Activation)

About Essence
Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando’s and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role
Programmatic involves planning & flawlessly executing programmatically bought media plans, across biddable display, and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

Contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support flawless delivery of media plans, optimization, testing and analysis.

As Senior Programmatic Media Executive, you will be responsible for managing and optimizing different types of programmatic inventory – from private exchanges to FBX. You will work closely with the Programmatic Media Managers to create world class programmatic strategies which exceed our client’s expectations whether branding or ROI driven.

Some of the things we’d like you to do:
Utilise your ad-tech knowledge to uncover strategic opportunities and work closely with Planning to mould the tactic to the client’s KPIs.
Effectively manage your designated programmatic campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance
Take ownership of some elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
Grow your knowledge of programmatic platforms such that you attain a detailed knowledge in all programmatic media practices within the first 12 months in role
Develop further expertise within one chosen element of programmatic (PMP, DSP, DMP…) and implement best practices and take ownership of the documentation of & team knowledge sharing relating to some parts of this
Conduct performance analysis, internal data maintenance, issue identification and solution development
Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action

A bit about yourself:

Required
Likely to have at least 1-2 years experience working on Biddable or Programmatic platforms, or have commensurate experience in digital roles working with other Account Executives / Account Managers
Working knowledge of ad serving solutions – e.g. DCM (DFA), MediaMind, etc
Degree from a top-tier College, a minimum 3.0 GPA or equivalent
Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
Proficiency in Excel (Pivot Tables, VLookups, etc)

Desirable
Doubleclick Bid Manager certification
Experience with brand campaigns
Experience with planning and running display accounts and campaigns on GDN, and Gmail Sponsored Promotions
Google AdWords Certification (including Video Certification)
Experience with Google Analytics (plus certification)
Experience with running campaigns across multiple countries / languages

What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world.  We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape.  It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.  We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

Sydney NSW 2060

Essence

Interested?

Email CV to tisha.lim@essenceglobal.com with the role title in the email subject.

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