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SEO and Web Manager

About Zeller

At Zeller, we’re reimagining business banking. We’re champions for small to medium sized businesses, challenging the status quo, and eventually, the big banks.

Why is it exciting to work at Zeller?

We’re big believers that ‘talent attracts talent’. Our goals are ambitious and exciting, and we need an incredibly skilled team to achieve them. Our team comes from all walks of life, and though we’ve been apart for such a long time, our culture has remained strong.

Founded in 2020, we have the vibrant, innovative ‘feel’ of a start-up, whilst having the pretty cool moniker of being ‘Australia’s most valuable pre-launch start up’. Ever.

When you join Zeller, you’ll be working alongside incredible talent to come up with solutions for unique and often original ideas. The team are champions for each other, and one of our strongest attributes is our team-first mentality.

There are some incredible things on the horizon at Zeller – we can’t wait for you to join us.

About the Role

Zeller is searching for a talented SEO and Web Manager to join our rapidly expanding Growth team. This role is responsible for overseeing growth in organic search and traffic to myzeller.com, and ensuring visibility for Zeller’s key public web pages, content and products online. You’ll also help to drive our Public Web strategy; by building, launching and optimising content and pages, and define our roadmap for consistent improvement on myzeller.com.

The successful candidate will bring strong, hands-on experience in SEO and managing websites (preferably on Hubspot), with a proven ability to unify cross-functional teams to drive exponential growth in organic traffic. You’ll enjoy a fast-paced and dynamic environment, working as part of a team that’s passionate about growing one of Australia’s fastest growing fintech brands.

Role responsibilities

– Drive high-volume organic search growth for Zeller’s Public Web domain(s) that sees us achieve our monthly SEO and Content activation targets
– Plan and execute effective SEO programs including (but not limited to) keyword and opportunity analysis, campaign planning, audits and management
– Guide the marketing team on tactical SEO recommendations to support product launches, campaigns, content marketing, website updates and more
– Identify and implement forward-facing opportunities and tactics that exponentially grow Zeller’s search engine visibility and rankings
– Help to advocate and guide the organisation towards SEO best practices and adoption by ensuring that organic search is a core element of our planning process
– Lead all Public Web projects, including (but not limited to) new product launches, campaign launches, page edits and optimisations within the Hubspot platform
– Build and execute an effective Conversion Rate Optimisation program that supports Public Web and Paid Marketing optimisation
– Advocate for and implement new technologies and tools that help us to consistently optimise and improve the user experience on myzeller.com
– Track and report back on Organic Search performance and keyword rankings for brand and non-brand targets, as well as competitor sites for all Zeller products and services
– Use analytics to deliver insights back to the business that showcase the impact of your work

Qualifications and experience

– 3 – 4 years of hands-on experience in SEO (preferably in-house or in the e-commerce / online retail space), with a proven track record of successfully developing and implementing SEO programs that improve Organic Search performance for online businesses
– Understanding of content optimisation best practices at scale
– Knowledge of technical SEO best practices and optimisation
– A proven track record of developing and managing SEO initiatives and delivering effective, measurable results
– Extensive knowledge of SEO best practices, search engine algorithms and ranking strategies, and a passion to stay abreast of new sand trends in this space
– Some experience in implementing successful large-scale SEO initiatives, including link building and site architecture
– Ability to work cross-functionally with content, design, communications and marketing teams to drive SEO programs
– Expertise in managing SEO and Public Web projects, roadmap and reporting to ensure that SEO fixes are shipped in a timely manager
– Understanding of critical SEO analytics and research platforms (e.g. Google and Bing Webmaster Tools, Google Analytics, Google Adwords Keyword Planner), as well as familiarity with 3rd party SEO tools (e.g. SEMrush)
– A tertiary education, or a track record of relevant experience that proves it wasn’t needed
– A creative mind that can deliver and execute on bold ideas.
A can-do attitude. You’re not afraid to roll-up your sleeves and make it happen. – – You don’t get overwhelmed by an impending deadline
A hunger to win; you thrive on having a target and achieving it at all costs

Preferred

Experience working with Hubspot

Melbourne 3000

Zeller

Interested?

Please apply here

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