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Social Media/ Community Manager

As the world leader in Digital Imaging, we inspire people to connect, communicate, imagine and achieve more than they thought possible. Making the consumer the focus of everything we do and by interacting throughout the business this function will strategically guide and drive the business to deliver social growth in terms of fans and engagement rates as well as champion innovation in line with the overall business strategy.

We’re looking for an experienced . This role will manage the strategy, planning and execution of social content across Canon Australia’s social channels while driving efficiencies in messaging, content alignment and maximising engagement. The role will bring innovative ideas and opportunities to the forefront to drive Canon’s future success.

Key responsibilities:

• Manage the social media calendar
• Create, curate and manage all published content working closely with the Specialist, Content and Social media and contributing teams
• Leverage the community to create user generated content for Canon’s content hub
• Ensure the development of all social content to drive engagement and fan growth
• Develop tactical plans that align with the overall social and business objectives, including campaigns
• Planning integration of organic and paid posts
• Manage the social media budget
• Execute a content strategy and implementation, including writing, editing and publishing content
• Drive traffic and SEO benefits to the Canon store through content planning and execution
• Execute against conversion strategy driving our conversion of fans/followers into customers
• Work with the Canon Customer Care team to raise issues, find solutions and track them through to resolution
• Provide insights on our products and services to relevant stakeholders based on consumer queries.
• Provide consultation on campaigns with a social component and ensure they deliver an outstanding and engaging experience to Canon’s social media communities
• Continuous improvement on social media processes internally and with external agencies
• Represent community management best practices and share case studies to external audiences via presentations, training etc.

Your background:

• Social media experience – planning & publishing
• Paid social Experience
• Proven experience in managing multiple social platforms such as Facebook, Instagram, LinkedIn etc
• Ability to apply social media best practices from related worlds / industries
• Copywriting skills across social and web – relevant degree in journalism, marketing or related fields
• Process and workflow driven with strong attention to detail
• Exposure to other digital marketing activities (desired) – content marketing, UX, SEO, branding
• Good understanding of reporting suites and tools, e.g. Google Analytics, Social Bakers, FB Analytics
• Passion for Photography and desire to build on your photography knowledge
• Great people and relationship building skills
• Business and commercial acumen
• Highly adaptive, agile and open minded

Macquarie Park, NSW 2113



Please email your resume & cover letter to Louise Guilfoyle at louise.guilfoyle@canon.com.au.


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