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Social Media Content Executive

TotallyAwesome is the largest kids-safe digital advertising and content platform in Asia-Pacific. We make sure brand engagement with the youth market is safe, effective and entertaining. With the largest kids’ digital engagement platform in the world, we reach 500 million kids globally each month with 100% kid-safe, COPPA compliant brand experiences.

Founded by SuperAwesome and Inspire Ventures in 2015 and led by a track-record team responsible for some of the top games, advertising and digital content startups in the world, TotallyAwesome is headquartered in Singapore with offices in Australia, Indonesia, Thailand, and Vietnam.

About This Role

The PopJam Social Media Content Executive will be able to design, produce, manage and publish original digital content for PopJam Australia. Based in Melbourne reporting to Regional Content Partnerships Manager based in Australia. The Content Executive will also work closely with the Country Director to develop content strategies, schedules and supporting commercial content development for the PopJam Australia channels and any related content partners and or brand advertising channels. You’ll be a part of our young and dynamic international team while working alongside our global partners and learn from some of the industry’s most talented entrepreneurs. Your experience here will help deepen your knowledge and experience in global product operation and development.

PopJam is an awesome social content mobile app for kids under 13 years old. Kids can create and share art and photos, watch videos, take epic quizzes, play games and discover other exciting content, as well as interact with each other by sharing, liking and re-posting. PopJam is currently in the USA, UK, Australia, and Vietnam.

Position Summary

Company: TotallyAwesome
Title: Social Media Content Executive, Australia
Location: Melbourne
Reports to: Regional Content Partnership Manager, Asia Pacific



Create, design and publish and manage engaging original content for PopJam Australia,
Edit and proofread all content that goes live to assure perfect execution
Support and manage the onboarding of Australian relevant influencer and brand channels and associated content feeds
Use content management systems to analyze traffic and users engagement metrics
Support the development of a local “Australian” content calendar and plans aligned with short-term and long-term market targets
Collaborate with marketing and design teams to plan and develop app content, style, and layout
Oversee content compliance, to ensure any content published is compliant with Australian laws (e.g. copyright and data protection)
Stay up-to-date with what’s hot and trending in the Australian & global English speaking kids space, to create exciting content that will engage and inspire under-13s.
Support any content marketing initiatives to help drive traffic, engagement, leads, that deliver sales and customer retention
Support & manage content distribution to online channels and social media platforms
Collaborate and support any content design requirements for advertisers with our campaign team on any sponsorship support requirements
Collaborate across functions and silos to deliver editorial plans to meet the business objectives at the lowest possible cost
Develop editorial governance skills so content is consistent with our brand voice, style, and tone.
Work closely with the Australian sales team on pitches and content initiatives.
Working closely with our APAC team, responsible for ensuring smooth communications between APAC and the UK PopJam team.

Desired Skills and Experience

Graduate to 1-year experience in content management
Solid understanding of social media, apps & video platforms
Good experience with Adobe Creative Suites (especially Photoshop)
Ability to identify key market insights and analyze data trends
Excellent oral and written communication skills (English)
Great insights into Australian kids online content interests / top trends/ influencers
Superb time management skills
Some experience in creating content for apps and web and growing a social audience
A good editorial mindset that seeks to understand what audiences consume and how to create it
Ability to analyze and present content and social performance
Some experience with Google Analytics, Trello, Slack, and the top social channels
Understanding online community platform moderation tools
Knowledge of the Company’s industry (kids & advertising) and targeted demographics culture
Ability to identify key market insights and analysis data trends
Ability to effectively communicate information and report statistics

Self-motivated and thorough
Sound, quick decision-making skills and good judgment
Strong interpersonal skills
Flexible and adaptable to changing situations and responsibilities
You enjoy the pressure of a high growth business environment
You are extremely driven, passionate and work well under pressure
Willing to work as needed to get the job done

Level 1, Studio 115,15 - 87 Gladstone Street, South Melbourne, VIC 3205, Australia 3205



How To Apply
Click this link: https://goo.gl/forms/uho6tBHW6Q0v2sd02 or send resume to careers@totallyawesome.tv



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