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Social Media Strategist

As the Social Media Strategist you will be responsible for planning, developing and implementing company’s overall social media strategy in order to support and improve online presence and the overall digital marketing efforts, increase brand awareness and build our brand tribes.

As a Social media strategist, you should have excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team.

You will work closely with partners in operations, creative, product, support, marketing and PR to help us tell a unified, cohesive story across our ecosystem of channels.

Acting as a truly global leader, you will identify strategic opportunities (eg. new channels, strategies) around the globe to bring the Modibodi, RED and MO brands to life across our owned digital channels.

Ultimately, you should be able to ensure our company web presence is aligned with our marketing strategies for each brand we own.

Your responsibilities will include, but are not limited to:

Develop creative social media ideas and design social media strategies inline with the Marketing plan across global markets channels
Work with the Marketing team to maximise Social Media brand collaborations
Manage and oversee the growth of our podcast
Develop the content plan and write the blogs
Manage, create and publish original, high-quality shareable content
Administer all company social media accounts across each market and brand ensuring up-to-date content
Liaise with the marketing team, agency and designers to ensure content is informative and appealing to our audience
Manage the execution of content for USPs on social
Community management on our social channels
Manage Third Party review sites, Facebook reviews and direct messages through these sites such as Google My Business, ProductReview.com.au to ensure our brand reputation is maintained in a positive manner
Manage our soon to be launched closed group
Proactively monitor closed groups and forums for opportunities
Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches and days of importance.
Prepare weekly and monthly reports on web traffic and ROI on social
Monitor SEO and user engagement and suggest content optimization across social channels
Manage and monitor our brand’s share of voice and brand sentiment
Train internal teams to integrate and maintain a cohesive social media strategy
Stay up-to-date with new digital technologies and social media best practices and ensure our brands are at this forefront
Organise briefs for influencers that may cross over from the PR function
Report into and work with the Marketing Managerto achieve business goals and outputs
Lead and execute social media to exceed business KPIS

You’ll have:
Proven work experience as a Social media strategist or Social media manager for a global brand
Hands-on experience using social media for brand awareness
Understanding of SEO and web traffic metrics
An ability to identify target audience preferences and build content to meet them
Familiarity with web design and publishing
Excellent multitasking skills
Agile, with the ability to excel in a fast-paced environment
In-depth understanding of how audiences consume media and the best ways to interact
An Understanding of social media partnerships, and the value they bring to brands.
Strong written and verbal communication skills
A deep understanding of social media metrics, trends and social products/tools

Balmain, Sydney 2041



email media@modibodi.com with your CV and cover letter.
You must be a Perm Residence or citizen to apply.


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