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There are plenty of brands that claim to be iconic.

But, very few that are genuinely woven into the fabric of everyday life, quite like Westfield.

Imagine the opportunity to help steer it.

Becoming an integral part of a dynamic, collaborative, truly integrated team.

Tasked with the exciting challenge of writing the Westfield story across multiple disciplines, from big brand creative to digital, social, PR, media and innovation.

It’s a time of revolution in the world of retail.

And, at Sibling, we are looking for revolutionaries.

People who are interested in redefining what it means to ‘pop to the shops’.

And, who have the talent, energy and ambition to do it.

We’re not just after world-class thinkers.

We’re after world-changing ones.

Individuals who will thrive in an environment that is as challenging and inspiring as it is supportive and, put simply, fun.

Let us know, if that sounds like you.


As Sibling’s strategic planner, you take a lead role in bringing strategic rigor and channel planning into a truly integrated agency working with creative, media, PR and Scentre Group, together, to solve customer problems for one of the most iconic brands in AUNZ – Westfield.

You thrive on collaboration in the pursuit of the right message, channel and creative solution. You deliver on messaging frameworks, comms tasks, tactical briefs, and ecosystems-thinking.

You have a passion for good ideas and an uncanny ability to reduce complex information to a brutally simple strategy.

You report into an Associate Planning Director but own and drive your own briefs, multi-tasking over a number of Westfield projects.


2-3 years of experience
Insight generation
Communications strategy
Strategy on a page
Channel plans
Leading the wider team in out of the box thinking
Assisting creative team with clarity and quality of work
Encourage collaborative working environment


You excel in connections-based channel planning, clearly defining the role each piece of communications plays across owned, paid and earned channels
You are interested in digital and emerging communications channels and have experience in evaluation and measurement in multiple channels
You have a grounding in consumer and culture insights
You are a trusted sounding board and partner to the client
You make it your business to keep creative & messaging on-strategy throughout the creative process
You have some experience in analysing quantitative and qualitative research
You have developed some core planning craft skills, alongside modern theory and techniques
You’re a self-starter, where needed you are not afraid to try new things, but you can also ‘play nicely’ in a collaborative culture

Sydney, NSW 2000



Please apply via https://grnh.se/ba9dfd972


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