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Trade Marketing Executive

Department/Team Overview

The Trade Marketing team is focused on positioning the Nine brand and products effectively to advertisers. A key support function to the Sales team, Trade Marketing develops collateral, campaigns and events that help in the selling of our advertising products.

Position Overview

As the Trade Marketing Executive – Publishing Brands, this role will be a key support function to the Marketing, Planning and Go-to-Market division of the Nine Trade Marketing team, with a primary focus on the publishing sales message in market.

Roles responsibilities

Support the marketing, Planning and Go-to-Market team in formulation and execution of trade marketing tactics, including: sponsorships, above and below the line campaigns, promotional videos, eDMs, market sales presentations and sales collateral.
Analyse publishing (print and digital) data to create messages to be used in marketing communications and collateral
Extensive use of the CRM and Exact Target (e-marketing platform) including data input, creation of EDMs and newsletters
Analyse competitor campaigns and market trends to create objection handling collateral and market insight for sales teams
Update the NEC and Nine Publishing Trade, corporate websites and Nine LinkedIn
Manage trade media supplier relationships and campaign implementation
Manage the schedule of marketing design team to ensure all marketing materials are created on time and at a high-quality standard
Management of day-to-day adhoc requests from sales including monitoring the Trade Marketing inbox
Support Marketing Manager (Publishing Brands) with day-to-day adhoc requests.
Essential experience & skills

Excellent verbal and written communication skills
Experience in media publisher, sales or marketing position
Understanding of publishing landscape (print and digital) and print/digital currency
Excellent planning and project management skills – adept at managing time, working to tight deadlines
Adept in Microsoft Office; including PowerPoint and Excel and eDM platforms such as Exact Target (Not Essential)
Highly organised and have strong attention to detail
Pro-active, solution-oriented and demonstrate high levels of ownership and responsibility
Able to work well in a fast-paced, dynamic environment.

About Nine

Nine is Australia’s leading content company. Our mission is to create great content, distribute it broadly and engage audiences and advertisers. Our content portfolio includes a combination of leading locally produced broadcast and BVOD programs, news publishing brands and exclusive international content arrangements across news, current affairs, sporting events, entertainment and lifestyle programs.

Our media assets include the Nine Network, 9NOW, cross-platform publishing brands The Sydney Morning Herald, The Age and The Australian Financial Review, digital news brands nine.com.au, 9news.com.au and leading lifestyle destinations including 9Honey, Car Advice, Good Food and Traveller. Our leading youth network Pedestrian Group, subscription video on demand platform Stan and major investments in property classifieds Domain Media and Macquarie Radio completes a truly diversified portfolio.

Nine

Where Australia Connects.

Sydney, CBD

Nine

Interested?

https://www.nineentertainmentco.com.au/careers/jobs?ja-job=879058

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