Kekovich takes Meat and Livestock message out to the world

Meat and Livestock Australia brand ambassador Sam Kekovich is taking his annual Australia Day message to the US and will ask the United Nations to declare January 26 as ‘International Australia Day’.

Kekovich, who fronts MLA’s annual Australia Day TV ads in a face-to-camera rant about “unAustralianism” and why people should eat lamb, is taking his message out to the rest of the world, on a tour which will see him visit the UN headquarters in New York and Hollywood.

His tour is being followed by Seven’s Sunrise programme, where he will appear in a daily diary segment until January 20.

Kekovich is also documenting his travels on Twitter and Facebook. He currently has 83 followers on Twitter and 62 fans on Facebook.

A new TV ad, which Kekovich will use to address the UN, will air on January 11.

“Our world would be a much better place if it were more Australian. If we all came together as mates over a lamb barbie – just as we do Downunder,” Kekovich said.

He also met with the Federal Minister for Agriculture Tony Burke to receive an honorary handshake on the eve of his inaugral mission (pictured).

“I wish Sam every success with his mission to share our unique Australian values and pastimes with the world, including enjoying a lamb chop on the barbie. It’s a great thing for Australia and our lamb industry,” the Minister said.

The campaign was created by BMF.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics Australia Day Facebook Meat and Livestock Australia MLA Sam Kekovich Sunrise Twitter

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