KFC apologises to customers over promotion for The Double


Yesterday's "VIP" email

Fast food company KFC is facing a social media backlash from some of its most committed consumers after offering them “VIP” previews of its controversial new The Double snack but failing to get the message to all of its stores to be ready to offer the product.

Yesterday saw an email from KFC to its male database headed: “We’re about to make history and you’re on the VIP guest list.”

It offered them a preview of the new burger, which drops bread buns in favour of two pieces of chicken sandwiching bacon and cheese. The launch has prompted a major backlash from health campaigners today.

The KFC email told customers: “We’re launching this brazen burger on Wednesday, but as a KFC VIP you can get a taste of it tomorrow. Get to your nearest KFC store and ask for The Double. They’ll make it to order and boom! You’ve just encountered The Double’s mammoth flavour hit.  

“Grab one tomorrow and then tell everybody that you were the first to tame the mighty The Double.”

However, today has seen the KFC Australia’s Facebook page fill up with complaints from those who took the invitation at face value only to find that stores were not expecting them.

One complained:

“Flat out false advertising, you really need to put more thought into your promotions from now on, I just ended up with a double crunch burger because your incompetent staff aren’t told anything by management… Pathetic. This promotional media has failed plenty of people today.”

Another said:

“I received the VIP email, printed it out and the Frenchs Forest KFC, which is the closest to KFC head office, would not give me a double burger? whats up with that?”

Another complained:

“Finally tried one but it was a hassle as the store didn’t want to give me one. Had to show them the email & Facebook message before they would give it to me.”

Another said:

“Thanks for nothing KFC I just walked ten minutes to KFC Darling Harbour and I COULD NOT get a double. Next time you make an offer make sure you can actually follow through with the promise. Very unimpressed.”

One volunteered: “”I even took the VIP email with me saying that we could get the double today. You’ve just lost yourself a very good customer.”

Another said: “”WTF kfc in dee why wouldn’t sell me one after I showed them this status on my iPhone. Don’t kfc want my $10?

This is ridiculous. I’m emailing YUM! About this. Worst company.”

Zac Rich, Corporate Affairs Manger, KFC Australia, told Mumbrella: “This is the first time that we have offered our Facebook fans access to a product prior to launch. While there are some customers who have had trouble getting a hold of a Double, it has gone very well in most areas. We apologise to those customers who have been unable to buy the product but rest assured that it will definitely be available across Australia from tomorrow.”


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