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KFC, Captain Morgan and Nutra-Life among I’m A Celebrity Get Me Out Of Here 2018 sponsors

Ten’s upcoming I’m A Celebrity Get Me Out Of Here has announced its sponsors which this year include KFC, Captain Morgan, Isuzu UTE Australia and Nutra-Life.

I’m A Celebrity Get Me Out Of Here premieres on Sunday January 28 at 7.30pm on the Ten and Win Network.

Last year ,the finale drew in 1.056m metro viewers as Casey Donovan was crowned queen of the jungle. In 2016, 1.1m watched on as Brendan Fevola was crowned king of the jungle.

Rod Prosser, Network Ten’s executive general manager of revenue and client partnerships, said in a statement: “The demand around I’m A Celebrity…Get Me Out Of Here! this year has been sensational and we’re thrilled that so many big names have aligned themselves with this truly brand-safe format.

“The family-favourite program is one of our biggest properties and has grown its audience and commercial share each year, delivering fantastic results for our clients on a format they know works.

“Last year’s season launched to a total audience of 1.18 million, with the series average up 11% on 2016 and the Grand Finale up 37%. Online catch-up also soared 91% during 2017, with video views on Ten Play up 101% year-on-year.

“This year’s celebrity cast is set to be the most impressive yet and is sure to capture the nation’s hearts and deliver even more laughs and surprises.”

KFC’s CMO, Angela Richards, said the brand is excited to be sponsoring the reality television show because it creates conversations both in and out of homes.

“KFC is thrilled at the opportunity to help people enjoy a great night in and looks forward to watching some epic TV moments when people are being true to themselves and freeing their inner spirit – something we love to champion in everything we do.”

Hayden Abercrombie, Diageo marketing manager, added: “Captain Morgan champions the power of fun and symbolises the power of ‘the crew’ in creating rich experiences for all. That’s why I’m A Celebrity…Get Me Out Of Here! is the perfect place to be as it’s one of the most entertaining shows on television and it’s about the journey the contestants take and the incredible relationships they form along the way.”

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