Jetts appoints Red Agency to expand brand presence across Australia
Gym group Jetts has appointed Red Agency to handle its public relations.
The announcement:
Australia’s leading 24/7 health and fitness group Jetts has appointed Red Agency as its public relations partner to raise its profile across Australia and support its community engagement activities.
In just 6 years Jetts has become the fastest growing and most successful fitness franchise in Australia and New Zealand and recently opened their 200th club. Founded in 2007, Jetts is recognised as the gym chain that pioneered the 24/7 no contract model and the company has tasked Red Agency with driving brand awareness as it continues the steady march to 350 clubs .
Jetts Group Managing Director Adrian McFedries said: “PR continues to be a key focus for Jetts this year as we continue a parallel strategy to expand club numbers while giving our members exactly what they want. Our rapid growth is thanks to relentless consistency; we have an outstanding team and we’re delighted to welcome Red Agency as part of that. Our members remain our priority and Red Agency will help bring our story to life to demonstrate why members continue to see Jetts as the ultimate choice in health and fitness.”
The essence of Jetts is providing members the freedom of choice to work out on their terms – low fees, no contracts and 24/7 access to 200+clubs. Current membership is close to 200,000 and for the second year running the group has been awarded the #1 ‘Canstar Blue Most Satisfied Customers’ Award, which recognises its credentials for being the best choice for gym members.
Leading the account, Anna Murphy, Account Director at Red Agency Brisbane said: “Jetts is a strong, dynamic brand and expanding very rapidly in the marketplace. We are excited to complement the Jetts’ business strategy with an exciting PR program. The clubs have a strong presence in the communities in which they operate and we’re looking forward to developing national and local level campaigns. It’s a fantastic appointment for Red Agency and also represents an exciting win for the Brisbane office which continues to grow, in terms of resources and client base.”
Jetts currently operates clubs in Queensland, New South Wales, Victoria, South Australia, Western Australia, Tasmania and New Zealand.
Source: Red Agency press release
