Leggo’s launches One Pan campaign
Simplot has released a new advertising campaign for Leggos’s One Pan.
Claiming a first-to-market product, the frozen meal brings italian cuisine to the dinner table in seven minutes.
Created by BWM, the 15-second TVC kicked off last night, Sunday 6 May.
Despite the meal being frozen, the press release states the campaign focuses on the “quality and freshness of the ingredients and the emphasis is on embracing the simplicity, authenticity (and romance!) of Italian cooking.”
Tara Lordsmith, Simplot Australia general manager of retail marketing said: “We’re excited to see the launch of the new Leggo’s One Pan range. We identified a gap in the market in Australia for this type of meal, so we’re confident shoppers will embrace the great Leggo’s Authentico taste they know and love straight from the freezer.”
The TVC has gone out on free to air channels to be backed by posters in high traffic areas such as shopping centres and outside both major and independent supermarkets.
The campaign uses a similar style to past Leggo’s commercials used by agency Grey Melbourne before BWM took over of slow motion fresh food and a cover with adapted lyrics of operatic piece la Dona e Mobile from opera Rigoletto.
Agency:
BWM
Creative Director: Shaun Branagan
Group Head: Gus Johnston
Art Director: Chris Hince
Writer: And Segal
Client:
Simplot
General Manager of Retail Marketing: Tara Lordsmith
Senior Brand Manager, Complete Meals: Alanna Hinds
Brand Manager, Complete Meals: Kate Anthony
Why would you spend 7 minutes reheating frozen stuff when you can boil some spaghetti in 8, while whipping up the sauce to go with it? Fair shake of the sugo bottle.
My Italian half is also a little miffed that the singer pronounces “autentico” incorrectly as or-tentico (instead of ow-tentico), Not very autentico really. Probably should have checked with Roberto Belgiovane on that one 😉
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