The Leicester City of advertising
Dr Mumbo was wondering how long it would take for an advertising agency to compare itself to the unlikely new champions of the English Premier League.
Congratulations Y&R New Zealand, who were touted in an emailed press release as “the Leicester City of advertising” for its performance at D&AD, the world’s most difficult to win ad show.
“Y&R NZ is the Leicester City of advertising – world’s biggest winner at D&AD,” the email read.
The agency has “made history” by being the first Kiwi agency to be the most awarded at D&AD, winning eight pencils, six of them yellow, mostly for its McWhopper campaign, which attempted a peace deal between Burger King and McDonald’s by creating a jointly-made burger.
Of course it does then beg the question if Y&R NZ is Leicester, which other sports teams should agencies be comparing themselves with in press releases as we enter awards season?
Leeds United – Droga5 Sydney,from top of the league to nobody in a couple of years.
Man City – M&C, spent big Dollars to Hoover up all the talent.
Man Utd – Leo Burnetts. Both desperate for winning silverware.
Liverpool – Naked, Perennial underachievers
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