Mastercard has created a new campaign to demonstrate the advantages of its PayPass technology in participating retail outlets. The contactless payment technology allows consumers to swipe a card to pay for small transactions. The campaign centres around the idea that you can do more with faster transactions.
The ad features a henpecked husband rushing to buy junk food at the supermarket checkout in secret, then stashing it up his jumper in an attempt to hide it from his wife, and was directed by Tropfest film festival winning director Abe Forsyth of the Jungle Boys.
The campaign is targeting customers of supermarket chain Coles.
Creative Agency – McCann Sydney
ECD – Oliver Maisey
Associate Creative Director – Joe Hawkins
Copywriter – Joe Hawkins
Art Director – Damian Sloan
Account Director – Lisa FitzGerald
Agency Head of TV – Colin Tuohy
TV Production Company – Jungle Boys
Director – Abe Forsythe
Producer – Alex Hay
Michelle Pilot – MasterCard VP, Head of Marketing (A’Asia)
Anthony Dumont – Mastercard VP, Brand Marketing
Media Agency – UM