News

M&C Saatchi launches in-house consultancy led by former Yes Agency boss

M&C Saatchi is leaning into the trend of in-housing, launching its own in-house consultancy, Micro Agency, headed up by David Sutherland, the former general manager of the in-house collaboration between Optus and M&C Saatchi’s Re Group, Yes Agency.

The agency is set to address a gap in the market, designing and building bespoke in-house and hybrid marketing capabilities for clients.

“M&C Saatchi’s market-leading in-house client partnerships have produced great results over the years for some of the country’s most well-known brands,” said Justin Graham, group CEO of M&C Saatchi Australia. “The bespoke approach of Micro’s hybrid offering builds on these learnings, meeting both the changing needs of the market and our clients in realising their unique ambitions. Dave has been at the forefront of that journey and we are all excited to jump into the next chapter with Micro.”

The agency will be suitable for a wide range of businesses, from large-scale corporates to smaller start-ups looking o build their optimal in-house model. Micro Agency will collaborate with clients to design the team, hires the talent, and puts the processes in place to ensure creativity thrives in the client environment. The agency will also keep client teams at the forefront of operational and creative effectiveness by offering the optimisation of existing in-house teams, ongoing management support, or short-term transitional arrangements as clients embed their in-house capability.

Sutherland said: “As more and more businesses search for new engagement models from their agency partners, Micro can help provide the right expertise to assist business leaders in the transition towards in-housing or hybrid agency models.”

“With in-housing fast becoming a viable solution for many marketers’, navigating a seamless path and achieving a smooth transition has become increasingly important. Knowing the right in-house model that suits a company, finding the best talent, plus building the processes and frameworks, can take time and expertise.”

Sutherland added: “Micro’s bespoke approach is aimed at providing a consultative service for clients to either operationalise creative excellence internally or build a hybrid offering that can leverage a client’s existing agency ecosystem or the specialist skillsets of M&C Saatchi.”

Micro Agency is already working with Made Group to help design and build a team of communication specialists, including senior designers and social media managers.

Luke Marget, founder, and CEO of Made Group said: “Micro Agency offers a unique proposition that allows us to build a bespoke team and workflow to handle our creative work, and then leverage the expertise of M&C Saatchi when needed. It gives us the best of both worlds that we couldn’t get with a traditional agency engagement”.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.