Dr Mumbo McDonald’s goes all British… and American May 5, 2010 12:27 1 This new TV ad for McDonald’s in the UK is an interesting juxtaposition of two cultures. Dr Mumbo particularly chuckled at the pale-looking Brits in their wading pool watching with mild confusion the Baywatch-like babes running towards them. Rather than offending, it takes cultural differences and stereotypes to an amusing level. The ad is for a five week burger promotion. Goes to show that promo campaigns can be so much more than simply a collection of gratuitous product shots. The culturally-themed approach was also one similarly taken in the recent Bushells ads. topics Advertising, Bushells, Dr Mumbo, McDonald's Share Tweet Share Comments: 1 MattP 5 May 10 Interesting and a little entertaining. Particularly that McD is being proud of its American foundation, given that being American has not had positive connotations globally for the past few years. Reply Comments are closed. ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 29 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 24 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?