Dr Mumbo

McDonald’s goes all British… and American

This new TV ad for McDonald’s in the UK is an interesting juxtaposition of two cultures.

Dr Mumbo particularly chuckled at the pale-looking Brits in their wading pool watching with mild confusion the Baywatch-like babes running towards them.  

Rather than offending, it takes cultural differences and stereotypes to an amusing level.

The ad is for a five week burger promotion. Goes to show that promo campaigns can be so much more than simply a collection of gratuitous product shots.

The culturally-themed approach was also one similarly taken in the recent Bushells ads.



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