Measuring up the marketing landscape; Why Meta rose and Snap fell; faking it with Kochie

Welcome to Best of the Week, written in Sisters Beach, Tasmania, on Friday afternoon and Saturday morning.

Today: Marketers measure it for themselves; how Meta has turned to AI to win back ad share; the news ranking winners; and our campaign of the week revealed.

Today’s Writing soundtrack: Portishead – Dummy. On a cold, dark pre-dawn morning, there’s nothing more appropriate.

Happy Drone Safety Day. Keep your drones safe, y’all.